Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption

Zhou, Xinyue; Tilburg, Wijnand A.P. van; Mei, Dongmei; Wildschut, Tim; Sedikides, Constantine

doi:10.1016/j.appet.2019.05.007

Cited by 38 publications

(36 citation statements)

References 55 publications

(60 reference statements)

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“…It is an approach-oriented emotion (Van Tilburg et al, 2018) that can increase inspiration (Stephan et al, 2015), risk-taking (Zou et al, 2019), and the pursuit of important life goals . Nostalgia can fuel behavioral intentions and actual behavior in areas as varied as purchasing food with nostalgic labels (Zhou et al, 2019) or engaging with favorite sports teams, such as visiting a sports town (Chang et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

The Ties That Bind: University Nostalgia Fosters Relational and Collective University Engagement

2021

Self Cite

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Does nostalgia for one’s time at university predict current intentions to engage with the university? In Study 1, United States participants’ nostalgia for their university experience (university nostalgia) at a southern public university predicted stronger intentions to socialize with fellow alumni, attend a future reunion, volunteer for their university, and donate money to their university. Study 2 replicated these findings with alumni from a northeastern private university, and extended them by finding that the links between university nostalgia and university engagement emerged even when controlling for the positivity of university experience. In both studies, feelings of university belonging mediated most of the associations between university nostalgia and university engagement. In Study 2, the positivity of the university experience moderated the relation between university nostalgia and two indices of university engagement. Specifically, university nostalgia was more strongly associated with intentions to attend a reunion and donate money among those who had a relatively negative university experience. Nostalgia for one’s university past predicts future engagement with the university as well as its members.

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Section: Introductionmentioning

confidence: 99%

The Ties That Bind: University Nostalgia Fosters Relational and Collective University Engagement

2021

Self Cite

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“…Nostalgia is previously described as a self-relevant emotion that mixes positive features (e.g., joy, contentment) with negative features (e.g., sadness, loss), often with significantly more positive than negative outcomes (van Tilburg et al, 2018;Zhou et al, 2019). It describes a tendency for people to reconnect to meaningful and pleasant past, in which memories of valuable events shared with important others are present.…”

Section: Discussionmentioning

confidence: 99%

Understanding preferences for and consumer behavior toward cheese among a cohort of young, educated, internationally mobile Chinese consumers

Ouyang

McCarthy

et al. 2021

Journal of Dairy Science

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This study explores the experiences of a cohort of young, educated, internationally mobile Chinese consumers with cheese and other dairy products, and how these experiences shape their behavior toward cheese products. In total, 41 Chinese students studying at an Irish university participated in 5 focus groups (n = 41, n = 7-10). Thematic analysis identified important factors that influence consumer behaviors regarding cheese products. Individuals' expectations toward cheese were embedded in their knowledge structures, which were constructed from previous experience. Participants had general positive expectations toward cheese due to associations with western-style foods and nostalgia; however, direct eating experience determined long-term behavior. When making a purchase decision, choice motives were weighed and negotiated to establish a fundamental driving factor for purchase. Perceived probability of choice motive fulfillment was important in determining purchase decisions, with many participants having low perceived ability to select cheese and limited motivation to engage with cheese due to limited perceived relevance of cheese to their daily food life. Individuals' innovativeness was an important factor that influences their openness to cheese products when moving beyond familiar foods. Opportunities exist such as using nostalgic cues as marketing tools to increase consumers' interest in cheese or combining cheese with Chinese food to increase perceived relevance of cheese to their daily food life. Providing information at point of purchase could reduce the disconnect between expectation and actual experience, and innovative cheese products may be developed to better fulfill important choice motives.

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“…Além disso, variáveis relacionadas ao produto como marketing, preço e disponibilidade (Pechey & Monsivais, 2015;Wang et al, 2019) e outras ligadas ao consumidor, como idade e poder aquisitivo, podem contribuir nesse aspecto (Gunaratne et al, 2019;Kim et al, 2015). O efeito da marca e da embalagem, por exemplo, pode gerar no consumidor diferentes expectativas em relação ao produto, o que influencia na percepção do sabor e de outros atributos sensoriais (Spinelli et al, 2015;Zhou et al, 2019). Além disso, o consumidor considera que a marca e a embalagem contêm um conjunto de informações, experiências e emoções, que podem contribuir de forma positiva ou negativa na aceitabilidade e na compra (Pourazad, Stocchi & Pare, 2019;Spinelli et al, 2015).…”

Section: Introductionunclassified

“…Além disso, o consumidor considera que a marca e a embalagem contêm um conjunto de informações, experiências e emoções, que podem contribuir de forma positiva ou negativa na aceitabilidade e na compra (Pourazad, Stocchi & Pare, 2019;Spinelli et al, 2015). Todos esses fatores geram associações relacionadas às emoções que afetam o consumidor no momento da compra e são imprescindíveis para a avaliação mercadológica de produtos alimentícios (Helmefalk & Hultén, 2017;Wang & Wu, 2016;Zhou et al, 2019).…”

Section: Introductionunclassified

Avaliação de iogurte de coco baseado na perspectiva do consumidor: influência das informações do produto sobre o perfil sensorial

Ogliari

Novello

2021

RSD

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O objetivo desta pesquisa foi avaliar a influência das informações contidas na embalagem sobre o perfil sensorial de diferentes marcas de iogurte de coco. Foram comparadas três marcas de iogurte considerando para as avaliações laboratoriais em duas condições: cega e informada. Nesse último caso, o produto foi apresentado ao consumidor em seu recipiente original (embalagem contendo o rótulo). Participaram da pesquisa 102 consumidores adultos, de ambos os sexos. Os resultados demonstraram que as informações dos produtos influenciam significativamente a percepção sensorial de alguns atributos pelos consumidores. Isso ocorreu tanto em grupos segmentados como em avaliações individualizadas. Um iogurte de coco ideal foi classificado como cremoso, homogêneo, com sabor e aroma de fruta, intensidade de cor branca, sabor doce e consistência suave. Já, atributos como sabor azedo/ácido, sem sabor, textura espessa, consistência firme e aparência líquida foram informados como mais distantes de um produto ideal. Parâmetros específicos como sabor azedo/ácido, sem sabor e aparência líquida penalizaram negativamente a aceitação dos iogurtes, enquanto apresentar uma consistência firme e textura espessa aumentaram a aceitabilidade. Conclui-se que as informações contidas na embalagem dos produtos influenciam o perfil sensorial de iogurte de coco. Dessa forma, pesquisadores e indústrias alimentícias devem considerar possíveis efeitos individuais, do cenário da pesquisa e das condições de avaliação dos produtos que possam interferir de forma global no perfil sensorial dos iogurtes.

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Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption

Cited by 38 publications

References 55 publications

The Ties That Bind: University Nostalgia Fosters Relational and Collective University Engagement

The Ties That Bind: University Nostalgia Fosters Relational and Collective University Engagement

Understanding preferences for and consumer behavior toward cheese among a cohort of young, educated, internationally mobile Chinese consumers

Avaliação de iogurte de coco baseado na perspectiva do consumidor: influência das informações do produto sobre o perfil sensorial

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