Humour in advertising: An associative processing model

Strick, Madelijn; Holland, Rob W.; Baaren, Rick B. van; Knippenberg, Ad van; Dijksterhuis, Ap

doi:10.1080/10463283.2013.822215

Cited by 35 publications

(27 citation statements)

References 94 publications

(127 reference statements)

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“…This suggests that product involvement was more important in determining attitudes for the nontopical message, providing support for H2d. The latter is consistent with distraction theories, whereby resolving scheme incongruities or puzzles embedded within messages works to distract attention from processing other stimuli (Strick et al, 2013). We expected to observe significant paths between attitude towards the content (AtC) and brand attitude, as well as between brand attitude and purchase intention, which is reflected in the results supplied in Table 5.…”

Section: Hypothesis 2a-dsupporting

confidence: 83%

News you can use! Evaluating the effectiveness of newsjacking based content on social media

Angell

Gorton

Bottomley

et al. 2019

ITP

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Purpose Newsjacking (real-time deployment of news stories in communications) is now ubiquitous for brands using social media. Despite its pervasiveness, little analysis of its effectiveness exists. The purpose of this paper is to test if newsjacking positively influences various consumer responses (attitude toward content, brand attitude and purchase intent). Taking an audience perspective supported by the elaboration likelihood model, the research also establishes if a higher level of news involvement, as well as an ability to recognize the story behind the content, enhances the effectiveness of newsjacking content. Design/methodology/approach An experimental design using taglines (newsjacking vs non-topical content) from a real BMW campaign was tested on a sample of 252 consumers. Three research questions pertaining to the effectiveness of newsjacking were specified and analyzed within a structural equation modeling framework. Findings The findings support the conclusion that newsjacking is an effective communication tool. More favorable consumer responses were elicited in the newsjacking condition, as compared to content deploying a non-topical tagline. In addition, recipients reporting a higher level of news involvement rated the content more favorably in the newsjacking (vs the non-topical) condition. Deploying news stories that are more recognizable increases the chances of successful newsjacking. Messages received by those with higher product involvement (category level: cars) were more effective regardless of the type of the appeal. Originality/value The authors contribute to the communications and social media literatures by investigating the effectiveness of an emerging but popular tactic leveraged by content creators. The work builds upon the limited research that has tested consumer responses to newsjacking. From a practical perspective, the research provides insight into the type of audience and situations most likely to yield a favorable outcome from newsjacking.

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Section: Hypothesis 2a-dsupporting

confidence: 83%

News you can use! Evaluating the effectiveness of newsjacking based content on social media

Angell

Gorton

Bottomley

et al. 2019

ITP

View full text Add to dashboard Cite

show abstract

“…In addition, the APE model offers precise predictions about the conditions under which a given factor should lead to (a) changes in implicit but not explicit evaluations, (b) changes in explicit but not implicit evaluations, or (c) corresponding changes in implicit and explicit evaluations. Over the past years, research drawing on the core assumptions of the APE model has provided valuable insights in a wide range of areas, including romantic relationships (e.g., Eastwick, Eagly, Finkel, & Johnson, 2011), prejudice and stereotyping (e.g., Gawronski, Peters, Brochu, & Strack, 2008), social justice (e.g., Van den Bos & Maas, 2009), consumer behavior (e.g., Redker & Gibson, 2009), alcohol consumption (e.g., Moss & Albery, 2009), psychopathology (e.g., Ouimet, Gawronski, & Dozois, 2009), political decision-making (Galdi, Arcuri, & Gawronski, 2008), eating behavior (e.g., Hollands, Prestwich, & Marteau, 2011), and media effects (Strick, Holland, Van Baaren, Van Knippenberg, & Dijksterhuis, 2013). In the current article, we review the core assumptions of the APE model and its predictions regarding changes in implicit and explicit evaluations.…”

mentioning

confidence: 99%

Implicit and Explicit Evaluation: A Brief Review of the Associative–Propositional Evaluation Model

Gawronski

Bodenhausen²

2014

Social & Personality Psych

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A central theme in contemporary psychology is the distinction between implicit and explicit evaluation. Research has shown various dissociations between the two kinds of evaluations, including different antecedents, different consequences, and discrepant evaluations of the same object. The current article provides a brief review of the associative–propositional evaluation (APE) model, which accounts for these dissociations by conceptualizing implicit and explicit evaluations as the behavioral outcomes of two functionally distinct, yet mutually interacting, mental processes. Whereas implicit evaluations are assumed to be the outcome of associative processes, explicit evaluations are conceptualized as the outcome of propositional processes. Associative processes determine the activation of mental contents on the basis of feature similarity and spatiotemporal contiguity; propositional processes involve the validation of activated mental contents on the basis of cognitive consistency. The APE model includes specific assumptions about mutual interactions between the two processes, implying precise predictions about converging versus diverging patterns of implicit and explicit evaluation.

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“…This is not to say that simple cue processes cannot lead to some strength consequences such as the stability that might come from repeatedly pairing an attitude object with an emotional state. And, if this repeated pairing leads 1525 to an attitude that is highly accessible (Fazio, 1995), it could guide behaviour in spontaneous situations where thinking is relatively low (Dovidio Kawakami, Johnson, Johnson, & Howard, 1997;Strick, Holland, van Baaren, van Knilppenbert, & Dijksterhuis, 2013). However, since cue-based attitudes have little substantive foundation, they would be more likely to succumb to an attacking message and fail to guide behaviour when people think before acting.…”

mentioning

confidence: 99%

Emotion and persuasion: Cognitive and meta-cognitive processes impact attitudes

Petty

Briñol

2014

Cognition and Emotion

196

123

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Esta es la versión de autor del artículo publicado en: This is an author produced version of a paper published in:Cognition and Emotion 29.1 (2015) This article addresses the multiple ways in which emotions can influence attitudes and persuasion via primary and secondary (meta-) cognition. Using the elaboration likelihood model of persuasion as a guide, we review evidence for five fundamental processes that occur at different points along the elaboration continuum. When the extent of thinking is constrained to be low, emotions influence attitudes by relatively simple processes that lead them to change in a manner consistent with the 15 valence of the emotion. When thinking is constrained to be high, emotions can serve as arguments in favour of a proposal if they are relevant to the merits of the advocacy or they can bias thinking if the emotion precedes the message. If thinking is high and emotions become salient after thinking, they can lead people to rely or not rely on the thoughts generated either because the emotion leads people to like or dislike their thoughts (affective validation) or feel more confident or doubtful in their 20 thoughts (cognitive validation). When thinking is unconstrained, emotions influence the extent of thinking about the persuasive communication. Although prior theories have addressed one or more of these fundamental processes, no other approach has integrated them into one framework.

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Humour in advertising: An associative processing model

Cited by 35 publications

References 94 publications

News you can use! Evaluating the effectiveness of newsjacking based content on social media

News you can use! Evaluating the effectiveness of newsjacking based content on social media

Implicit and Explicit Evaluation: A Brief Review of the Associative–Propositional Evaluation Model

Emotion and persuasion: Cognitive and meta-cognitive processes impact attitudes

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