Humour as a branding strategy in political discourse

Săftoiu, Răzvan; Popescu, Carmen

doi:10.4067/s0718-09342014000200007

Cited by 15 publications

(11 citation statements)

References 28 publications

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“…The field of the linguistics of humor is in many ways still in its infancy (Attardo, 2014). For the past five years, linguistic humor research in language has shed light on humorous discourse, for instance, dialogues of the American TV series The Big Bang Theory (Ma & Jiang, 2013), Indonesian stand-up comedy (Afidah & Wahyudi, 2014), Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor (Săftoiu & Popescu, 2014), Obama's most memorable speeches (Kayam, 2014), a computational model of linguistics humor in puns (Kao et al, 2015), Dudley's political cartoons (Mwetulundila & Kangira, 2015), English advertisements in India (Chetia, 2015), persuasion in Jesus Christ's Humor (Al-Ameedi & Abdulmajeed, 2016), and controversial humor (Hietalahti, 2016).…”

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confidence: 99%

Pragmatic and Rhetorical Strategies in the English-Written Jokes

Rochmawati

2017

Indonesian J. Appl. Linguist

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Understanding verbal jokes in English is problematic for English as Foreign Language (EFL) readers since understanding the jokes requires understanding their linguistic, cultural and social elements. Since a joke constitutes a complex and paradoxical phenomenon, it needs multiple approaches of analyses-such as pragmatic and rhetorical analyses-in order to investigate the multiple layers of meanings it carries. Recently there has been a shift in humor studies, emphasizing linguistic humors and involving the field of rhetoric. These studies, however, have mostly addressed the connection between rhetoric and spoken jokes in persuasion. The present study therefore applied Austin's Speech Act Theory (1975) and Grice's Cooperative Principles (1957), and Berger's rhetorical techniques (1993) to crack the funniness of the written jokes. Specifically, the study aims at describing: how the (1) rhetorical and (2) pragmatic strategies are used in the jokes, and (3) how the pragmatic and rhetorical strategies complement to create humor. The study employed a qualitative research method. Some jokes were purposively selected from the Reader's Digest and two online sources: http://jokes.cc.com/, and http://www.ajokeaday.com/. Document studies were the means of data collection. The collected data were then analyzed using a qualitative content analysis. The results showed that that there was a relationship between the two pragmatic theories, i.e., Speech Act Theory and Cooperative Principles, and Berger's rhetorical techniques. The results offered an alternative reading and richer understanding of how written jokes employed pragmatic and rhetorical strategies to advance their rhetorical objectives and humor functions.

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confidence: 99%

Pragmatic and Rhetorical Strategies in the English-Written Jokes

Rochmawati

2017

Indonesian J. Appl. Linguist

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“…The attractiveness of the story conveyed in the reconstruction texts became a key factor in the debate. Each candidate, both the candidate for governor and the vice-governor candidate, tells his past in an interesting style (Savtoiu & Popescu, 2014).…”

Section: Discussionmentioning

confidence: 99%

“…Genre is a term derived from French and it comes from the Latin genus (Bawarshi, 2010). Fairclough describes the relationship between discourse, genres, and styles (Savtoiu & Popescu, 2014). A discourse is a way of representing some aspect of the world, characterized by specific vocabulary and grammatical features.…”

Section: Discourse Genre and Figurative Languagementioning

confidence: 99%

Political Discourse: Genre and Figurative Language in the Discourse Debate of the Central Java Governorrs Candidate 2018

Setiyadi¹,

Setyandari²

2018

Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)

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The research aims at describing the genre and the figurative language chosen in the discourse debate of the governors' candidate of the Central Java 2018. Descriptive qualitative is used in the research. While, the object of the research is the used of the genre and figurative language by the candidates of the governors between Ganjar Pranowo and Sudirman Said which is presented in the Kompas TV aired on March 8, 2018 and Metro TV aired on March 15, 2018and documented in YouTube program. The technique of collecting the data is gaining from the audiovisual technique by using seven steps of providing data: observation, textualization, multicoloumn, segmentation, thematization, proposionalization, and reduction. The data analysis discourse is also applying in this research by using five main steps, namely: analysed, interpreted, summarized, concluded, and recomended. The result of the study: (1) The genre used in the debate of Governor candidate in Central Java 2018 is macro genre of conversation genre including discussion. The macro genre consists of micro genres covering the description, exposition (argumentation and hortatory), explanations, recount, and procedures. The social function of each genre corresponds to its genre. (2) The aspect of figurative language are found in the form of repetitive use of figurative language, rhetorical, personification, metonymy, metaphor, and hyperbole.

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“…For instance, Harris (2009) 1 and Dynel (2011) investigated humour in the American presidential race of 2008 and Polish pre-election debates of 2007 respectively. Mueller (2011), Archakis and Tsakona (2011), and Saftoiu and Popescu (2014) examined humour in parliamentary proceedings. Mueller probed into humour in the German Bundestag (German House of Representatives); with a focus on amusement and laughable parliamentary situations, Archakis and Tsakona (2011) considered humour in Greek parliamentary debates, while Saftoiu and Popescu (2014) attempted the construction and consolidation of the political brand 'The Tribune-Jester' in relation to the use of ethnic humour in the form of joking in Romania parliamentary discourse made by Corneliu Vadim Tudor.…”

Section: Tolulope Abisodun Oluremimentioning

confidence: 99%

“…Mueller (2011), Archakis and Tsakona (2011), and Saftoiu and Popescu (2014) examined humour in parliamentary proceedings. Mueller probed into humour in the German Bundestag (German House of Representatives); with a focus on amusement and laughable parliamentary situations, Archakis and Tsakona (2011) considered humour in Greek parliamentary debates, while Saftoiu and Popescu (2014) attempted the construction and consolidation of the political brand 'The Tribune-Jester' in relation to the use of ethnic humour in the form of joking in Romania parliamentary discourse made by Corneliu Vadim Tudor. In the study of political humour in Nigerian political discourse, Taiwo (2007) made an enquiry into how Nigerian writers creatively and manipulatively deploy morphological and lexico-semantic nuances to ridicule politicians and the Nigerian Police Force.…”

Section: Tolulope Abisodun Oluremimentioning

confidence: 99%

Pragmeme of Political Humour in Selected Nigerian Political Cartoons

Oluremi

2019

JLE

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Political humour is a recurring element in print media and other genres, touching various areas of Nigerian political discourse. A number of research studies have investigated political humour in contemporary Nigerian political discourse. The political humour deployed in responding to some prominent political events in 2016, however, is relatively unexplored. This current endeavour, therefore, attempts to examine the pragmeme of humour in selected 2016 political events that are remediated in political cartoons. These include political matters such as Nigeria’s 56th Independence Anniversary, the crusade against corruption, which Muhammadu Buhari commenced when he became the President of Nigeria, and the alleged 2016 budget padding scandal that rocked the House of Representatives. The frameworks for the study comprise Flamson and Barrett’s Encryption Theory of Humour and Mey’s Pragmeme Theory. The six political cartoons that were subjected to discourse interpretations were culled from Aprokotoons Media, Nigeria’s foremost internet-based cartoon journal with a large collection of relevant cartoon resources for print and electronic media. The results revealed that audiences who were well informed on these political activities were able to decrypt the cartoons because they shared the same key political knowledge as the cartoonist. Thus, honest laughter is produced, but on the other hand, the cartoons’ essential features are subordinated to the pragmeme of humour of idle campaign promises and Nigeria’s hopeless condition at 56; self-centred leadership, lawmakers who are lawbreakers, and that the worst form of corruption is selective justice. Hence, these findings enhance the public perception of the country’s political actors, and underscore the need for rethinking the sensibility of political acts, promises, and decisions.

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Humour as a branding strategy in political discourse

Cited by 15 publications

References 28 publications

Pragmatic and Rhetorical Strategies in the English-Written Jokes

Pragmatic and Rhetorical Strategies in the English-Written Jokes

Political Discourse: Genre and Figurative Language in the Discourse Debate of the Central Java Governorrs Candidate 2018

Pragmeme of Political Humour in Selected Nigerian Political Cartoons

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