Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space

Yousaf, Salman; Fan, Xitao

doi:10.1016/j.jbusres.2018.04.015

Cited by 15 publications

(6 citation statements)

References 68 publications

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“…Media framing is integral to the construction of a national image. Positive and negative images can impact a country's ability to enhance or undermine its international stature, its economic interest, and the opinions of foreign publics toward itself (Yousaf and Xiucheng 2020). This research documents how a country's image can be framed negatively in news media narratives, focusing in particular on one element: gender.…”

Section: Introductionmentioning

confidence: 87%

Damsels in distress: gender and negative place branding

Durrani

2022

Place Brand Public Dipl

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This article provides a historical perspective on how institutionalized articulations of gender in visual news narratives may contribute towards the erosion of a country’s soft power potential. It analyses thirty years of photographic coverage given by an elite western publication, Time magazine to women from two countries with problematic place brands: Iran and Pakistan. This study documents how iterative longitudinal patterns of visual grammar contribute towards the layered marginalization of women within narratives. Women are much less visible in terms of image frequency, with selective value placed on certain kinds of female subjects across the decades, choices often shaped by stereotypes as well as foreign policy preferences. For Iranian women, the visual discourse empowers women resisting conservative forces, and valorizes trailblazers redefining the public space. For Pakistani women, a narrative showcasing political activism devolves into one highlighting victims/activists in the context of gender-based discrimination. The choice of ‘valuable’ bodies in both instances, expressed with the help of quantifiable semiotic trends in camera angles, shot and gaze, is imbued with indirect judgment of the political leadership and cultural and socio-political systems of the countries themselves. In both cases, the overall narrative is of a system pre-disposed to oppress women, thus negatively juxtaposing the ‘people’ aspect of the Anholt Nation Brand Index against the elements of governance, culture and heritage, to the overall detriment of both place brands.

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Section: Introductionmentioning

confidence: 87%

Damsels in distress: gender and negative place branding

Durrani

2022

Place Brand Public Dipl

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“…Netnography as a methodology is multimethod and uses a host of different analytical techniques, including conventional observational and participative methods, semiotic analysis and thematic content analysis (Koznets, 2009). This study uses the grounded theory approach to thematic analysis to perform coding of the stories and comments using a six-step, top-down iterative approach suggested by Braun and Clarke (2006) and delineated by Yousaf and Xiucheng (2018) and Yousaf and Fan (2020). Grounded theory supports establishing the theory following an iterative analysis, allowing researchers to visualize the emerging patterns from raw data based on their conceptual proximity and underlying theoretical underpinnings (Braun and Clarke, 2006; Strauss and Corbin, 1998).…”

Section: Methodsmentioning

confidence: 99%

Understanding tourists’ motivations to launch a boycott on social media: A case study of the #BoycottMurree campaign in Pakistan

Yousaf

Razzaq

Fan

2021

Journal of Vacation Marketing

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This research paper studies the domestic tourism destination boycott of Murree, the most popular tourist spot in Pakistan. Murree, a hill spot in the footsteps of the Himalayan mountain ranges, attracts millions of tourists from all over Pakistan every year due to its natural scenery and easy accessibility. However, weak regulation and unmanageable demand have made the local hospitality industry quixotic, prompting affiliated businesses in Murree to exploit tourists. Subsequently, the #BoycottMurree campaign was launched on social media at the beginning of 2018; this campaign gained quickly momentum, and Murree reported declines in business for the first time during the summer season of 2018. Using a netnographic case study approach of the #BoycottMurree campaign it found that the communication revolved around instrumental boycott motives and non-instrumental boycott motives. Moreover, the tourist ethnocentrism theme naturally emerged from the data, advocating anti-boycott. Overall, the results theoretically inform the literature by extrapolating tourist boycott notions in terms of domestic tourism and pointing out the ways in which domestic tourism boycotts may be different from international tourism boycotts. The results also guide domestic tourism organizations and businesses about the importance of developing competing destinations.

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“…Este tema também ressalta a importância de realizar estudos em diferentes locais, gerando maior entendimento acerca do place branding e do papel dos residentes. Além disso, sugestões de novas estratégias de pesquisas foram dadas, como netnografia (Yousaf & Xiucheng, 2020) e pesquisa experimental (Styvén et al, 2020).…”

Section: Marcaunclassified

Place Branding, Cidades Inteligentes E Mídias Sociais

Wendell Barbosa Lessa,

Gonçalves Silveira Fiates,

Antonio de Moraes Ocke

2024

ReAT

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Objetivo: mapear a produção científica acerca da relação de redes sociais e cidades inteligentes com o conceito de place branding. Abordagem: identifica-se a produtividade dos pesquisadores, a distribuição e frequência das palavras-chave mais. Além disto, apresenta-se uma análise sistemática sobre os principais temas abordados, verificando os principais objetivos e lacunas. Principais resultados: as principais palavras-chave utilizadas foram image, marketing, tourism e Instagram; há pouca produção que relacione os três temas; percebeu-se que os principais periódicos estão localizados na Europa; e identificou-se que Place branding turístico, Construção da imagem do lugar, Papel dos residentes do lugar, Marca verde do lugar são os principais temas dos artigos da base. Contribuições: a criação de novas oportunidades de pesquisas acerca dos temas abordados, detalhando quais são as principais lacunas que vários autores destacaram em seus trabalhos para que novos trabalhos sejam desenvolvidos.

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Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space

Cited by 15 publications

References 68 publications

Damsels in distress: gender and negative place branding

Damsels in distress: gender and negative place branding

Understanding tourists’ motivations to launch a boycott on social media: A case study of the #BoycottMurree campaign in Pakistan

Place Branding, Cidades Inteligentes E Mídias Sociais

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