Human Value Manifest in Instagram: A Visual Content Analysis of DMO Photography
Abstract:The relationship of social media and tourism marketing through image projection by which visual content is produced was well documented. However, minimal research was reported on the human values promoted through the usage of social media in the context of marketing tourism by various elements of Destination Management Organization (DMO), such as government, tourism industry, and official marketing agency. Since visual content was widely used to attract visitors, this paper aims to highlight and discuss the pr… Show more
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