Human social responsibility from challenges to achievements: discursive empowerment of women innovators across organizational borders

Abstract

PurposeThe paper explains how challenges and achievements of human social responsibility (HSR) are addressed by women innovators across the organizational borders of various industries. More precisely, this qualitative study’s goal is to clarify the empowering roles of discursive strategies employed by Women in Innovation (WIN) organization when communicating about women innovators’ demanding realities and about their collaborative initiatives meant to generate changes related to gender, diversity and intersectionality. The WIN members include women leaders in the innovation space with extensive professional, advisory and international experience.Design/methodology/approachThe paper proposes an approach that brings together perspectives upon empowerment, perspectives on social, intellectual and symbolic capital and a social semiotic perspective on discourse. The WIN blogs are investigated to facilitate: first, an understanding of how discursive strategies recontextualize the women innovators’ identities and actions and second, an understanding of how these discursive strategies contribute to sustaining and legitimizing dynamic social capital while building new intellectual capital and symbolic capital across organizational borders.FindingsThe WIN discourses both disclose contemporary gender, diversity and intersectionality challenges across organizational borders as well as promote ways of breaking the barriers that prevent women innovators from thriving. The discursive strategies recontextualize women innovators as resourceful social actors with multiple identities. Their social actions are discursively recontextualized as collaborative challenge-solving enterprises. These recurrent discursive strategies accomplish empowering functions at individual, relational and collective well-being levels through materializing new intellectual and symbolic capital when revealing the manifestations of bridging and bonding social capital.Originality/valueThis paper provides a novel integrative approach to explaining in detail the complexity of empowering discourses at several levels of analytical delicacy. It responds to the needs of HSR research and practice for gaining more insights into the challenges of communicating effectively about how to create a more socially responsible world.