The world of multinational enterprises is changing dramatically. Their complex and dynamic international context presents them with special challenges, threatening their survival on one hand, and presenting them with unprecedented opportunities on the other. Global governance, which affects the way business is conducted, is undergoing significant transformation, and multinationals' ability to rely on traditional sources of competitive advantage is at risk. The changes in global governance affecting multinationals' strategies, and their impact on society, stem from a number of factors. One principal factor is the formation and evolution of intergovernmental organizations, such as the World Trade Organization (WTO), and various agreements pertaining to trade, environment, labor, competition or investment. Another, equally important, factor is the rise of non-governmental organizations (NGOs), which have a significant impact on strategies of multinational enterprises, governments and intergovernmental organizations (Doh and Teegen, 2003; Teegen et al., 2004; Vachani and Smith, 2004). Both are integral to the process of globalization. GLOBALIZATION Globalization implies intercontinental interconnectedness among people, companies, governments, NGOs, and society in general. It is manifested in relatively large and unfettered flows of trade, capital, technology, ideas and people. 1 Globalization creates benefits and pressures of different kinds for a number of stakeholders, and has changed the role of governments, intergovernmental organizations and NGOs in global governance. Multinationals are affected by these transformations, but also contribute to them. Globalization is not a recent phenomenon. During the first era of globalization, between 1870 and 1914, countries were increasingly linked by trade, investment and migration (World Bank, 2002). Between 1914 and 1945, with two world wars and the great depression, nationalism rose and