Human Learning and Memory

Horton, David L.; Mills, Carol Bergfeld

doi:10.1146/annurev.ps.35.020184.002045

Cited by 56 publications

(18 citation statements)

References 73 publications

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“…The recall of a song, however, is constrained by the poetics and rhythm as well as the meaning, which greatly reduces the number of words that can be used at any point. It has often been shown that meaning directs recall and that the general theme is what is most often recalled by subjects (Bartlett, 1932;Horton & Mills, 1984;Kintsch, 1974;Kintsch, Kozminsky, Streby, McKoon, & Keenan, 1975;Neisser, 1982;Rubin, 1978). In our research, the addition of more constraints could enhance the accuracy of reconstructive recall.…”

mentioning

confidence: 51%

“…Overall, there were some mistakes in meaning, but they were few and far between in the recalls. This should not come as any surprise to the reader, due to the overwhelming evidence that in recall the meaning or gist of the material is maintained (Bartlett, 1932;Horton & Mills, 1984;Kintsch, 1974;Kintsch et al, 1975;Neisser, 1982).…”

Section: Analysis Of Errors In Recallmentioning

confidence: 99%

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Memorabeatlia: A naturalistic study of long-term memory

Hyman

Rubin

1990

Memory & Cognition

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Seventy-six undergraduates were given the titles and first lines of Beatles' songs and asked to recall the songs. Seven hundred and four different undergraduates were cued with one line from each of 25 Beatles' songs and asked to recall the title. The probability of recalling a line was best predicted by the number of times a line was repeated in the song and how early the line first appeared in the song. The probability of cuing to the title was best predicted by whether the line shared words with the title. Although the subjects recalled only 21% of the lines, there were very few errors in recall, and the errors rarely violated the rhythmic, poetic, or thematic constraints of the songs. Acting together, these constraints can account for the near verbatim recall observed. Fourteen subjects, who transcribed one song, made fewer and different errors than the subjects who had recalled the song, indicating that the errors in recall were not primarily the result of errors in encoding.

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confidence: 51%

Section: Analysis Of Errors In Recallmentioning

confidence: 99%

Memorabeatlia: A naturalistic study of long-term memory

Hyman

Rubin

1990

Memory & Cognition

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“…Independently of Muter's (1984) findings and conclusion, Horton and Mills (1984), in a recent critical survey of human learning and memory in the Annual Review of Psychology, referred to the recognition failure phenomenon as an important contribution with valuable implications for the understanding of memory, but they also expressed concern about the generality of the phenomenon across materials. Recent textbook writers (e.g., Best, 1986; ,5 Figure 2.…”

Section: Discussionmentioning

confidence: 99%

Recognition failure of recallable unique names: Evidence for an empirical law of memory and learning.

Nilsson¹,

Law²,

Tulving³

1988

Journal of Experimental Psychology: Learning, Memory, and Cogni

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An experiment is described in which subjects (N = 106) studied unique names of famous individuals, such as ISAAC NEWTON and GEORGE WASHINGTON, and unique geographic names, such as TORONTO and STOCKHOLM, in the context of descriptive phrases. In a subsequent recognition test of the names in the absence of their study context, subjects failed to recognize many names that they could recall in the presence of the study context. These results (a) demonstrate the generality of the phenomenon of recognition failure of recallable words, (b) limit Muter's (1984) claim that unique names of famous people constitute an exception to the function, and (c) provide further support for an empirical law concerning the relation between recognition and recall.

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“…(e.g. Hoch and Deighton,1989;Horton and Turnage, 1976;) says that the behavioural literature in general advocates a positive association between knowledge and behavior that ecological knowledge has little approach on the performance of ecologically acts. On the other hand, Eco knowledge (EC) means to have the knowledge about the effects of a product on environment.…”

Section: Ecological Knowledgementioning

confidence: 99%

Antecedents Affecting Customer’s Purchase Intentions towards Green Products

Akbar¹,

Hassan²,

Khurshid³

et al. 2014

JSR

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Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. Now a days Green marketing is exploring day by day. The eco-friendly products are making by many companies in Globe. Our Purpose of this study is basically to identify that what kind of factors influence the green purchase intentions of consumer of Pakistan. Four preceding factors influence the consumer's purchase intentions based green marketing. By using self-administered questionnaires we collected data from our 160 respondents. For regression analysis we entered all that data into SPSS and do analysis also. Results of our study show significant relationship of green purchase attitude, ISSN 1948-5468 2014 www.macrothink.org/jsr 274 green perceived value, green trust and ecological knowledge on green purchase intention. These factors influence the green purchase intention. This study is a vital source for the national and international marketers to collect information how different factors effect consumer's purchase intention. Journal of Sociological Research

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Human Learning and Memory

Cited by 56 publications

References 73 publications

Memorabeatlia: A naturalistic study of long-term memory

Memorabeatlia: A naturalistic study of long-term memory

Recognition failure of recallable unique names: Evidence for an empirical law of memory and learning.

Antecedents Affecting Customer’s Purchase Intentions towards Green Products

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