Handbook of Human Factors and Ergonomics 2021
DOI: 10.1002/9781119636113.ch45
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Human Factors in Social Media

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Cited by 3 publications
(4 citation statements)
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“…Raji and others discovered that data analyzed using PLS-SEM revealed that social influence and social interaction significantly contributed to the use of social media [19]. Gao and Chen believe that factors influencing users' media use include self-presentation, relaxation, self-improvement, interpersonal interaction, passing the time, staying in touch, and escaping reality [20]. Zhu and Chen believed that factors influencing media use include staying connected with friends, having fun and relaxing, and following trends [21].…”
Section: Media Use Researchmentioning
confidence: 99%
“…Raji and others discovered that data analyzed using PLS-SEM revealed that social influence and social interaction significantly contributed to the use of social media [19]. Gao and Chen believe that factors influencing users' media use include self-presentation, relaxation, self-improvement, interpersonal interaction, passing the time, staying in touch, and escaping reality [20]. Zhu and Chen believed that factors influencing media use include staying connected with friends, having fun and relaxing, and following trends [21].…”
Section: Media Use Researchmentioning
confidence: 99%
“…The earlier findings showed that the language politeness of the Z generation is highly influenced by their intensity using social media and the intensity of writing a comment on social media (Kasim & Zaman, 2021). Someone with high intensity using social media and high frequency posts a comment will reduce the quality of their communication and less polite in social interaction (Gao & Chen, 2021), it is because THE Z generation tend to be different from the older generation and THE Z gen adopt interaction pattern in social media which use much informal language that is being trend (bahasa gaul) (Chatzoglou et al, 2020;Mesch, 2012;Toder-Alon et al, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Social media is a very vital part of today's business world, because it allows consumers more freedom in expressing their opinions about products (Gao & Chen, 2021;Magasi, 2022;Peng & He, 2021;Su, 2023). Knowledge about a product is a whole set of accurate information in the minds of consumers and their perception of product knowledge (Le-Hoang, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…(K. H. Chen et al, 2016) highlights that consumers' understanding of a product depends on the extent of consumer awareness of the product or the level of consumer confidence in the product. According to research conducted by (Ruangkanjanases et al, 2021) the use of information from online user-generated content is considered more effective than content created by traditional marketers (Gao & Chen, 2021;W. Liu et al, 2021;Noori et al, 2023;Reiter et al, 2021;Salazar & Duque-Rengel, 2023).…”
Section: Introductionmentioning
confidence: 99%