2013
DOI: 10.1007/978-3-642-39253-5_11
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Human-Centered Communication Planning: A Conceptual Approach

Abstract: This paper presents an interdisciplinary approach to transfer knowledge of human-centered design and usability engineering to the field of communication planning. Communication planning is a systematic process to identify target groups for specific marketing goals and when and how to reach them. We believe that by transferring methods and an overall iterative design process effectiveness and efficiency of the communication planning process as well as the overall success could be improved.

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Cited by 3 publications
(2 citation statements)
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“…Recognizing experts’ limited ability to understand parents’ perspectives, we turned to a user-centered design (UCD) process, in which the iterative product development is guided by end users’ feedback (e.g., users’ goals, needs, and interactions with the prototype) so that the final product will be effective for intended users [ 10 12 ]. According to ISO 9241-210 (2010) as cited in [ 12 ], UCD embodies the following principles: “(1) The design is based upon an explicit understanding of users, tasks and environments; (2) Users are involved throughout design and development; (3) The design is driven and refined by user-centered evaluation; (4) The process is iterative; (5) The design addresses the whole user experience; (6) The design team includes multidisciplinary skills and perspectives.” User-centered design has been applied and recommended in many domains, for instance, website [ 13 ] and software development [ 14 ], new product development [ 15 ], education [ 16 ], and health care such as health information technology and tool development [ 17 – 19 ].…”
Section: Introductionmentioning
confidence: 99%
“…Recognizing experts’ limited ability to understand parents’ perspectives, we turned to a user-centered design (UCD) process, in which the iterative product development is guided by end users’ feedback (e.g., users’ goals, needs, and interactions with the prototype) so that the final product will be effective for intended users [ 10 12 ]. According to ISO 9241-210 (2010) as cited in [ 12 ], UCD embodies the following principles: “(1) The design is based upon an explicit understanding of users, tasks and environments; (2) Users are involved throughout design and development; (3) The design is driven and refined by user-centered evaluation; (4) The process is iterative; (5) The design addresses the whole user experience; (6) The design team includes multidisciplinary skills and perspectives.” User-centered design has been applied and recommended in many domains, for instance, website [ 13 ] and software development [ 14 ], new product development [ 15 ], education [ 16 ], and health care such as health information technology and tool development [ 17 – 19 ].…”
Section: Introductionmentioning
confidence: 99%
“…In this thesis, we focused on designing a data visualization tool that displays the recovery progress of patients recovering from stroke within the inpatient rehabilitation facility. We took an iterative user-centered design approach [39], [40], [41] with the involvement of healthcare providers and patients at Élizabeth-Bruyère Hospital located in Ottawa, Ontario.…”
Section: Chapter 3: Methodologymentioning
confidence: 99%