“…Hence we focus on drawbacks of specific measurement techniques in this section. We will present a detailed analysis of goal‐question‐metrics paradigm (GQM) (Basili and Perricone, 1984, Basili and Musa, 1991, Basili et al 1994; Bhatt, 2000), the intangibles assets monitor (Sveiby, 1996, 1998; Bontis, 2001), Skandia framework (Edvinsson and Malone, 1997; Sveiby, 1998; Bontis, 2001), Bagelleri's R&D measures, (Bagelieri, 1997, 2000), knowledge capital value (Lev, 2000; Stewart, 2001), human capital value added (Kannan and Akhilesh, 2002), carnegie measures of knowledge architecture and performance (Carley et al , 2000), economic value added (Bontis, 1999; Starssman, 1999; Sveiby, 2001,West, 1999), organizational culture (Argyris, 1982; DeLong, 1997; Denison, 1982, Schein, 1996), return on investment, (Phillips, 1997), knowledge value potential (Iske and Boekhoff, 2001), knowledge production function (Machlup, 1962; Swanstrom, 2001), and learning and diffusion curves (Lam, 2000; Roth, 1995; Swanstrom, 2001; Watkins, 2001).…”