“…Therefore, to increase adoption of recommended risk communication strategies and safety programs, food regulatory agencies should highlight how such programs will satisfy demand from their supply chain and customers, and lead to cost reduction (Hutter & Amodu, 2008;Massouda et al, 2010). Producers need to know how food safety programs can be integrated effectively into their production practices to provide a strategic advantage (Doyle, 2007;Ivey et al, 2012;Roupas, 2008). This will help them anticipate and plan for changes, increase the likelihood of using new systems and tools strategically, and, ultimately, adopt them (Doyle, 2007).…”