Human, Am I Accepted? Exploring the Influence of Intelligent Voice Assistants on Advertising Value and Acceptance – a Psychophysiological Approach

Oliveira, Pedro  Miguel; Guerreiro, João; Rita, Paulo

doi:10.2139/ssrn.4646548

2023

DOI: 10.2139/ssrn.4646548

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Human, Am I Accepted? Exploring the Influence of Intelligent Voice Assistants on Advertising Value and Acceptance – a Psychophysiological Approach

Pedro Miguel Oliveira,

João Guerreiro,

Paulo Rita

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Human, Am I Accepted? Exploring the Influence of Intelligent Voice Assistants on Advertising Value and Acceptance – a Psychophysiological Approach

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References 146 publications

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