HUBUNGKAIT KOMUNIKASI KESIHATAN DENGAN KESAN HIRARKI ISU KESIHATAN TERHADAP PERUBAHAN AMALAN GAYA HIDUP SIHAT (The Relationship of Health Communication With the Hierarchy of Effect in Health Issues Towards Healthy Life Style)

Abstract

AbstrakKajian ini adalah mengenai perancangan komunikasi kesihatan dan amalan gaya hidup sihat. Tujuan utama kajian ini adalah untuk meninjau apakah faktor-faktor yang perlu diambilkira dalam perancangan komunikasi kesihatan untuk mengubah amalan gaya hidup sihat . Selaras dengan itu, objektif kajian ini adalah untuk melihat hubungan antara beberapa faktor psiko-sosial dan komunikasi yang berperanan untuk membawa perubahan dalam gaya hidup individu iaitu membabitkan aktiviti fizikal dan pemakanan sihat. Satu kerangka model kajian yang dibina berasaskan gabungan Model Kepercayaan Kesihatan, Teori Tindakan Bersebab dan Teori Penglibatan Rendah telah digunakan. Untuk mengumpul data, kaedah tinjauan telah digunakan dengan menemubual secara bersemuka seramai 290 orang responden berumur di antara 18 hingga 82 tahun. Kajian telah dijalankan di 7 kawasan bandar dan luar bandar iaitu sekitar Kuala Lumpur (Sentul, Jinjang dan Bangsar), Selangor (Batang Berjuntai, Sungai Buloh dan Bangi), Perak (Slim River, Tanjung Malim, dan Sitiawan) dan Putra Jaya. Hasil kajian dibahagikan kepada dua komponen utama iaitu saringan kesihatan asas dan pengaruh faktor psikososial serta komunikasi terhadap amalan kesihatan (aktiviti fizikal dan pemakanan sihat). Saringan kesihatan asas menunjukkan AbstractThis study is about health communication planning and healthy lifestyle practices. The main purpose of this study is to explore the factors that should be considered in the planning of health communication for a healthy lifestyle change. The objective of this study is to examine the relationship between psycho-social factors and the role of communication to bring about changes in lifestyle, mainly physical activity and healthy eating. The research framework model is built based on a combination of Health Belief Model, Theory of Reasoned Action and Theory of Low Involvement. Survey method was used to interview about 290 respondents aged between 18 and 82 years. The study was conducted in 7 rural and urban areas of Kuala Lumpur (Sentul, Jinjang and Bangsar), Selangor (Batang Berjuntai, Sungai Buloh and Bangi), Perak (Slim River, Tanjung Malim, and Sitiawan) and Putra Jaya. The findings are divided into two main components which encompasses basic health screenings and psycho-social factors which influence the communication factors towards health practices (physical activity and healthy eating). Basic health screening showed the majority of respondents have abnormal anthropometric markers which is body mass index and excess body fat rate. In relation to lifestyle, the majority of respondents is physically active (79%) meanwhile 76% of respondents do not take sufficient vegetables and fruits. The study shows that the communication factors (health involvement, health information seeking behavior and cues to action) influence the respondents towards positive health practices. Health involvement showed a significant relationship to the health information seeking behavior. Meanwhile, the health information seeking behavior showed a significant correl...

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