“…Individual level, or social factors, relates mainly to individuals' motivations to share knowledge and it's agreeable to consider individuals' motivations to share as a precursor for developing a successful knowledge management strategy (Iskoujina & Roberts, 2015). Factors influencing individuals' motivations to share are culture, opportunities to share, motivations to share, trust, beliefs, self-efficacy, enjoyment in helping others and experience (Bock & Kim, 2002;Ipe, 2003;Cabrera, Collins, & Salgado, 2006;Lin, 2007;Aulawi, Sudirman, Suryadi, & Govindaraju, 2009). The uptake, promotion and sustaining of knowledge sharing is hugely influenced by these factors, particularly the organisational culture (Twum-Darko & Harker, 2015).…”