http://www.set.org.br/ijbe/ed4/Artigo%2011.pdf

Abstract

Technologies such as algorithms, artificial intelligence and Natural Language Generation (NLG) are present in several economic activities, essentially in the media field. However, the studies that discuss those facets are scarce in Brazil, notably the empirical studies that evaluate their applicability to the journalistic production. This work speaks about the scenario and possibilities of use for algorithms and NLG in the Brazilian media companies. An exploratory and descriptive research was performed, in which the administrators of the biggest communications companies in Brazil in national and local levels were interviewed. Amongst the achieved results, we can highlight the disbelief and skepticism regarding those technologies, with reduced prospects for their deployment in news production.