“…Sociological inroads into the changes taking place in the field of artistic production have been especially evident in studies of the cultural industries (Hesmondhalgh, 2019; Hesmondhalgh & Baker, 2010), DIY creativity and hobbyists (Bennett, 2018; Threadgold, 2018), and forms of ‘aesthetic labour’ (Elias et al, 2017; Kardelis, 2022; Vonk, 2021). The article builds on such debates, while also contributing to sociological engagement with the idea of immaterial labour (Coffey et al, 2018; Farrugia, 2019; Gielen, 2009; Gill & Pratt, 2008; Jarrett, 2003). Where sociological engagement with the idea of immaterial labour has tended to draw on the work of Michael Hardt and Antonio Negri (Coffey et al, 2018; Gill & Pratt, 2008), Lazzarato's essay addresses directly the economic value of processes of subjectivation in those fields of cultural practice in which collaboration and communication are crucial.…”