How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding

März, Armin; Lachner, Michael; Heumann, Christian; Schumann, Jan H.; Wangenheim, Florian von

doi:10.1016/j.intmar.2020.08.002

Cited by 5 publications

(2 citation statements)

References 43 publications

(99 reference statements)

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“…Interestingly, recent debates on the use of evidence-based approaches to developing interventions have highlighted the need to test ideas in the context in which they will be used before scaling them up (Soman 2015). Because of context dependence (i.e., an intervention that works well in one setting might not work in a different context), this in situ testing before full implementation may be the key to ultimate success (März et al 2021).…”

Section: Contribution and Implicationmentioning

confidence: 99%

Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use

Kim,

Yoon,

Choi

et al. 2023

Journal of Interactive Marketing

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Excessive credit card use has been a serious concern across the world since the introduction of the payment method. In South Korea, credit card companies and the government collaborated on a behavioral intervention, the transaction reminder service, to help consumers better manage their credit. Credit card transactions trigger text message confirmations sent to users’ mobile phones, increasing the salience and memory of expenses and resulting in more controlled spending. Experimenting in an institutional setting in which one group receives reminders and the other does not, the authors combined difference-in-differences methodology with inverse probability treatment weighting to assimilate random assignment. The empirical findings show that this intervention counterintuitively brings an overall increase in spending. This increase is substantial among those who had been light to medium spenders before the implementation, whereas historically high spenders experience little to no change after receiving the transaction reminders. The results are consistent with a theory that users reallocate the mental effort of remembering their past spending (mental recordkeeping) to digital devices, leading to higher spending due to poor recall. These findings attest to the value of evaluating a policy before scaling it broadly.

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Section: Contribution and Implicationmentioning

confidence: 99%

Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use

Kim,

Yoon,

Choi

et al. 2023

Journal of Interactive Marketing

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show abstract

“…shipping services play an vital position in facilitating global exchange and the country's financial improvement (Zeng et al, 2023). Thus, the mode of delivery has emerged as a fundamental component in the global supply chain that connects the location of production to the point of consumption (März et al, 2021). Shipping is the level of delivery of the right product in the right package, which has the right amount and quality to the right time and place (Almeida Lucas et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

Shipping, Tracking, And Returned Goods: The Determinants of Sustainable E-Commerce Supply Chain and Logistics Operation

Humairoh,

Mohammad Annas

2023

JM-UIKA

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The main objectives of the research were to analyze many factors affecting the sustainability distribution, supply chain and logistic operation among e-commerce organization in Indonesia. The establishments were picked up randomly representing main regional in Indonesia. Ten e-commerce establishments were participating in the survey. 215 respondents representing nine e-commerce establishments gave their respond related on how they organized the shipping, tracking, handling as well as the returned goods policy. The result showed that the determinants were significantly gave impact on users’ satisfaction as well as the intention to repeat the business with the establishments, since in particular circumstances those ecommerce establishment gave hands on others to organize the goods shipping and distribution, and share the cost, so efficiency were created at both sides’ logistics operation.

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Recommending a Retailer’s Mobile App – Influence of the Retailer and the Mediating Role of Push Notifications

Wohllebe

Hübner

Radtke

et al. 2022

New Realities, Mobile Systems and Applications

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How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding

Cited by 5 publications

References 43 publications

Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use

Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use

Shipping, Tracking, And Returned Goods: The Determinants of Sustainable E-Commerce Supply Chain and Logistics Operation

Recommending a Retailer’s Mobile App – Influence of the Retailer and the Mediating Role of Push Notifications

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