Abstract:Abstract:This study was designed to compare the coverage of Viagra by newspapers in South Korea and the United States, considering that different sexual cultures exist in these two countries. A total of 421 articles from four major newspapers, Chosun Ilbo and Dong-A Ilbo in Korea and The New York Times and USA Today in the United States, were analyzed. It was found that Korean newspapers covered Viagra as a medical drug, whereas American newspapers more frequently framed Viagra as a social influencer. Also, it… Show more
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