“…The Nine elements model/framework by Elsafty (2018 was used to analyze the context as the model has nine main elements covering all needed contextual analysis for business and management-related cases such as organization type, management, organizational level, business function, geographical of organization, organization industry, external environment, and internal environment, and has been used in several research papers Elsafty, A., Elbouseery, I., & Shaarawy, A., 2020;Elsafty, A., & Elzeftawy, A., 2021/2022Elsafty, A., & Oraby, M., 2022;Elsafty, A., & Mahmoud, I., 2022;Elsafty, A., & Mansour, M., 2023;Elsafty, A., & Ramadan, E., 2023).…”