How Universities Communicate with the Public via Social Media: A Content Analysis
Ludvík Eger,
Mikuláš Gangur
Abstract:In recent years, social media have developed the strong potential to effectively communicate and to create a value proposition about university educational services, research activities and their third role. The social media content should be designed in a way which creates value for social media users to build a stronger level of engagement and facilitate brand communication. The conducted research not only investigates how selected universities use their profiles on Facebook and Instagram and communicate wit… Show more
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