How U.S. state tourism offices use online newsrooms and social media in media relations

Facebook’taki Beş Yıldızlılar: Antalya Yöresinde Bir Durum Çalışması Five Stars on Facebook: A Case Study in Antalya Region

“…In USA 50 national tourism organizations web sites are examined with content analysis method and it's determined that organizations use at least one social media application on their websites. And it's seen that the most preferred social media applications respectively are Facebook, Twitter, YouTube and Flickr (Yoo and Kim, 2013).…”

Is Sentiment Analysis in Social Media Influence the Business Growth of Tamilnadu Tourism?

“…Monitoring the social media conversation can help the marketers to expand their outreach and get their message to larger audiences. Kyung-Hyan Yoo et al [19] observed that the reason for including tourism websites for social media analysis is that access links to social media often are located on the website homepage, targeting tourists or residents.…”

The Impact of Different Types of Media on Tourists' Behavioral Intentions

“…to better communicate with journalists so they can enhance their media relations with tourists. In particular, more corporate/ governmental organizational websites tend to provide online pressrooms that provide journalists with access to essential organization information and media materials such as press releases, fact sheets, backgrounders, newsletters, brochures, photographs and audio/video clips, and many downloadable materials (Yoo & Kim, 2013). Therefore, with endless advanced technology developments, numerous researchers in tourism management have been interested in the role of mass media in tourism.…”

“…Global distribution systems are used for reservations, information search, client management, and reporting (Standing, Tang-Taye, & Boyer, 2014). Numerous corporate and organizational websites already have online pressrooms that provide journalists with access to crucial information and media materials such as press releases, fact sheets, backgrounders, newsletters, brochures, photographs and audio/video clips, and many downloadable materials (Yoo & Kim, 2013).…”

“…According to Yoo et al (2013), official state tourism websites have been a role of major information sources for journalists and tourists. Government-sponsored tourism websites are considered as credible sources (Cox, Burgess, Sellitto, & Buultjens, 2009) for the tourists.…”