How trust and relationships impact on the giving decisions of philanthropists
Caroline Greenhalgh,
Paul Montgomery
Abstract:Numerous studies have sought to understand why philanthropists are not giving more to charity. Two recently published studies identified a lack of faith in charities and an absence of trust as significant barriers to philanthropy. We report on the findings of a qualitative study which sought to examine the extent to which trust, and relationships influence the wealthy to give or withhold funding to charities. We employed in‐depth qualitative research methods and semi‐structured, conversational‐style, interview… Show more
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