Proceedings of the Internet Measurement Conference 2018 2018
DOI: 10.1145/3278532.3278573
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How Tracking Companies Circumvented Ad Blockers Using WebSockets

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Cited by 27 publications
(29 citation statements)
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“…Providing increased economic motivation for free and open source software development to maintain the virtual arms race with well-funded advertising-based companies may be needed [75][76][77]. As Malloy et al pointed out, "ad blockers are a formidable threat" to online advertising [78], and efforts to thwart their effectiveness are underway [77,79]. Overall, the evaluations in this study agreed with the effectiveness of ad blockers seen before [80], and as ads annoy users [81], ad blocker use can be expected to continue to expand [82].…”
Section: Resultsmentioning
confidence: 99%
“…Providing increased economic motivation for free and open source software development to maintain the virtual arms race with well-funded advertising-based companies may be needed [75][76][77]. As Malloy et al pointed out, "ad blockers are a formidable threat" to online advertising [78], and efforts to thwart their effectiveness are underway [77,79]. Overall, the evaluations in this study agreed with the effectiveness of ad blockers seen before [80], and as ads annoy users [81], ad blocker use can be expected to continue to expand [82].…”
Section: Resultsmentioning
confidence: 99%
“…Englehardt and Narayanan [24] seminal work on measuring trackers on 1 million websites relies on EL&EP as a ground truth to detect requests sent to trackers and ad-related domains. Three papers by Bashir et al [10][11][12] customize EL&EP to detect 2 ndlevel domains of tracking and ad companies: to eliminate false positives, a domain is considered if it appears more than 10% of the time in the dataset. Lauinger et al [30] use EL&EP to identify advertising and tracking content in order to detect what content has included outdated and vulnerable JavaScript libraries in Web applications.…”
Section: Detection Of Trackers By Analysing Behaviormentioning
confidence: 99%
“…In [3], the authors propose a new approach to blocking malicious third-party content achieved through an analysis of inclusion sequences constructed from an in-browser vantage point and implemented with EXCISION in a modified Chromium browser. Many experiments conducted in [4] simulate how advisement and analytics companies bypass ad-block extensions and how a bug with chrome web request help to block the extension from functioning. They base on the evaluation of the bug fix in different states to indicate that some companies still use WebSocket in troubleshooting like serving advertisements, infiltrating the DOM, and fingerprinting.…”
Section: Browser-based Tools and Approaches For Security And Privacymentioning
confidence: 99%
“…We note that WebSocket is not an actual HTTP request yet allows browsers to open two-way interactive communication to a server to send and receive messages asynchronously [48]. In the past, tracking companies have leverage WebSocket to circumvent the blocking mechanism in ad-blockers [4]. We intercept these channels using the approach for object creation presented in "JavaScript interception".…”
Section: Data Sink Channelsmentioning
confidence: 99%