“…Efforts to sustainably manage forests are meaningful and long lasting, only if the society sees the economic benefits of conserving forests (Wickramasinghe, 2012). Nature-based tourism rapid growth is seen as an opportunity for attracting interest of society to preserve forests as much as a chance to decrease the pressure of its destructive consumptive timber uses (Phumsathan et al, 2017). Ecological uniqueness, the abundance of flora and fauna, and beautiful landscapes with a potential for diverse recreational activities in accessible, safe, and pristine environment, which is easily attributed to Serbian forests, might not be sufficient to claim that tourism in Serbia based on them will contribute to SFM, which is a must.…”