How to use the innovative potential of online communities? Netnography &amp;ndash; an unobtrusive research method to absorb the knowledge and creativity of online communities

Jawecki, Gregor; Füller, Johann

doi:10.1504/ijbpim.2008.024982

Cited by 11 publications

(8 citation statements)

References 19 publications

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“…Since it focuses on the behavior/act-rather than the individual-as the ultimate unit of analysis, the lack of social and demographic cues often associated with online data should not impede trustworthiness (i.e., validity) (Kozinets, 2002). Since its inception by Robert Kozinets in 1998, netnography has increasingly been used in studies ranging from the exploration of cross-cultural ambivalence on brides-to-be through the analysis of postings on intercultural electronic message boards (Nelson and Otnes, 2005) to the identification of new product ideas through the absorption of the knowledge and creativity found in online communities (Jawecki and Fuller, 2009). …”

Section: Methodsmentioning

confidence: 99%

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott

Braunsberger

Buckler

2011

Journal of Business Research

159

146

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Section: Methodsmentioning

confidence: 99%

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott

Braunsberger

Buckler

2011

Journal of Business Research

159

146

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“…Jawecki and Fuller [25], followed by Roser et al [21], identified three types of co-creation activities, i.e., direct collaboration with a firm, independent customer innovation, and joint innovation activities [22]. Viewing consumers as co-creators of value, the company utilises them as operant resources in the firm's innovation process [17], making use of their creativity, skills, and knowledge.…”

Section: Authorsmentioning

confidence: 99%

To Mod or Not to Mod—An Empirical Study on Game Modding as Customer Value Co-Creation

2020

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A spiking interest in customer’s value co-creation may be observed lately, especially in the gaming industry. The general purpose of this study is to identify the customers’ inclination to perform game modding as a manner of value co-creation which benefits both companies and other game users. The current knowledge regarding the factors determining this behaviour is, relatively speaking, weak. The authors conducted qualitative research in the forms of in-depth interviews and focus groups with Polish game players (including mod users and mod creators). This study provides evidence for the peculiar motives of the customers performing different levels of engagement: mod users are driven by game enjoyment, focusing on the motives and social affiliation of multiplayer groups, while mod creators are mainly motivated by the enjoyment of creation, pride, creativity, and epistemic curiosity; engagement and social affiliation are received by mod creators with unique talents. The paper provides tentative evidence for specific customers’ motivations to co-create, which benefits both companies (game developers) and other game users. The players are perceived as an inseparable part of the gaming industry, who deliver extra value to the market through game modding activities. The paper provides useful, executable guidance on how to encourage and support players to engage in value co-creation in virtual words. The study may enrich our understanding of customers’ inclinations on both theoretical and empirical levels, showing some of the motivations both to use and create mods. In comparison to previous research, mod creators and mod users were researched separately in this study, and thus a distinction of their different sets of motives was enabled. Both practitioners and researchers may find what is uncovered in the paper engrossing.

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“…KM framework is developed to take advantage when carrying out tasks based on KM approach, assuming if knowledge is created, transferred, and reused because an individual performs a specific task [83]. The application of KM process to support RM process has the potential to iteratively mitigate possible risks, thereby increasing the likelihood of successful project execution [84]. As a consequence, it is important to note that organizations also prioritize the infusion of RM knowledge (creation, capture, and sharing of knowledge related to potential risks to main assets).…”

Section: Discussionmentioning

confidence: 99%

Intellectual Capital Exploitation in Investment Opportunity Set Through Risk Premium: Strategy to Increase Company Value

Sumiati¹,

Wijayanti²,

Iswari³

2020

Proceedings of the 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019)

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This study aims to describe the strategic relationship between intellectual capital and investment decisions of companies. This study attempts to include intellectual capital, supported by risk management in increasing company value. The approach of this study is conducted through describing risk management based on utility theory and risk premium measurement, including estimation of the manager's attitude towards risk. This paper integrates literature review to identify the strategic relationship between intellectual capital and investment decisions. Several basic theories are also employed to establish the relationships, which engage knowledgebased theory, risk management, and knowledge-based risk management theory. Based on those theories and previous studies, this study investigated that intellectual capital served as an intangible capital based on knowledge shifting companies' performance leading to changing company value. However, intellectual capital has been unable to determine company value. Investment policy should be undertaken for shifting company value emphasizing an investment opportunity set as an important mediation between intellectual capital and company value. Meanwhile, based on risk management theory, to undertake investment, a company should consider the risk premium in investment decision making due to moderating effect of risk premium on company's performance, which in turn affects the company value. Therefore, this study determines the risk premium as a moderating variable driving investment opportunity set. Keywords: knowledge-based theory, risk management and knowledge-based risk management theory, risk premium 3]. This fact is considered logical as the research by Bontis et al. [4] explains that IC covers all capital for competent human resources, non-human resources and relationship capital; thus, IC becomes a compatible corporate variable.

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How to use the innovative potential of online communities? Netnography – an unobtrusive research method to absorb the knowledge and creativity of online communities

Cited by 11 publications

References 19 publications

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott

To Mod or Not to Mod—An Empirical Study on Game Modding as Customer Value Co-Creation

Intellectual Capital Exploitation in Investment Opportunity Set Through Risk Premium: Strategy to Increase Company Value

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