How to use importance-performance analysis (IPA)-based SWOT analysis as a new quantitative methodology for developing actual strategic plans in universities

Ahmed, Hanaa Ouda Khadri

doi:10.1007/s43545-020-00039-9

Cited by 8 publications

(4 citation statements)

References 32 publications

(38 reference statements)

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“…These activities are worth paying attention to as they give rise to a positive disconfirmation and the customers are likely to be satisfied (Boley et al, 2017; Oliver, 1980). Thus, the different quadrants of the I-P matrix can be shown as follows (see Table 3) (Ahmed, 2021):…”

Section: Methodsmentioning

confidence: 99%

Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists

Vena-Oya

Parrilla-González

2023

Journal of Vacation Marketing

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Olive oil tourism offers enormous potential in rural areas where extra virgin olive oil is produced. This sector is characterized by the high seasonality of its economic activity (from November to February), which generates huge inequalities between rural and urban areas, leading to high rates of unemployment and depopulation due to the lack of stable work throughout the year. The set of activities that revolve around olive oil tourism help to structure the offer and generate satisfaction with the service. This could generate a constant flow of income throughout the year and complement agricultural activity, thus reducing the seasonality problems mentioned above. In this respect, the configuration of these olive oil tourism activities represents a challenge from the supply-side perspective, especially if we take into account the differences that may arise between different groups of tourists. This article seeks to analyse and structure the main olive oil tourism activities using Importance-Performance (I-P) analysis in relation to national and international tourists’ satisfaction. The aim is to select and structure the key activities in the supply of olive oil tourism, and determine which need to be improved in order to offer a better service. These key activities differ between the two study target audiences, where a higher requirement is observed on the part of international tourists, so a series of strategies are recommended to help the management of these destinations.

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Section: Methodsmentioning

confidence: 99%

Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists

Vena-Oya

Parrilla-González

2023

Journal of Vacation Marketing

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“…Items that fall directly on the line suggest that their level of performance matches their level of importance. However, items positioned above the line suggest that their performance is inadequate in relation to their level of importance and require improvement (Bacon, 2003;Boley et al, 2017;Ahmed, 2021).…”

Section: Figurementioning

confidence: 99%

Establishing an importance-performance evaluating framework under integrating adaptive capacity for community-based plastic waste management

Thuy Phan,

Nguyen,

Lee

2023

Front. Environ. Sci.

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This study aims to conduct an importance-performance evaluation framework under the theoretical aspects of adaptive capacity for community-based plastic waste management (CBPWM). Additionally, we identified the matrix of the importance-performance levels of CBPWM, and estimated the community’s adaptive behavior towards CBPWM. The results indicate that residents have a high perception of the importance of all adaptation indicators in CBPWM, but perceive the indicators’ implementation is plagued by poor performance. The respondents emphasize the significance of several adaptation indicators that can enhance the adaptive capacity for CBPWM, namely, “developing waste collection systems”, “building connections between resident associations”, “collaborating among stakeholder’s groups”, “adopting a zero-waste lifestyle”, and “empowering independent waste collectors”. The study also reveals that socioeconomic, perceptual, and behavioral factors related to adaptation indicators impact residents’ willingness to participate in CBPWM strategies. This study is valuable as a starting point for building community adaptive capacity for plastic waste management. It is relevant to addressing both current and future plastic pollution problems in Vietnam, as it is based on actual assessments of the community. Determining the importance and performance of adaptive indicators provides valuable insights for policymakers in developing mechanisms and promoting opportunities for CBPWM.

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“…Muis et al (2020) also explained that the level of satisfaction affects tourist loyalty, where the higher the level of tourist satisfaction, the better the attitude of tourist loyalty to this destination. Moreover, the IPA method can show the nature of the strategy that must be used for the items studied (Ahmed, 2021).…”

Section: Strategy For the Development Of Waterfront Tourism Destinati...mentioning

confidence: 99%

Determination of the Development Strategy for the Labuan Bajo Waterfront Based on Visitor Satisfaction

Roseven Rudiyanto,

Septian Hutagalung,

Laurensius Sandrio

et al. 2023

EJTR

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The existence of the Labuan Bajo Waterfront is relatively new. However, the Labuan Bajo Waterfront itself has become a tourist attraction in Labuan Bajo. Therefore, a study is needed to determine tourist satisfaction with the Labuan Bajo Waterfront and design a strategy to increase this satisfaction, especially in the attractions, accessibility, and amenities components. The sampling technique used in this study was random sampling with a questionnaire as a data collection technique. This study used the Likert scale to analyze the level of tourist satisfaction and determine the design strategy using the importance-performance analysis (IPA) method. In this study, the data collected came from 194 respondents. The results showed that tourist satisfaction with the Labuan Bajo Waterfront was very satisfied. In addition, the results of the IPA method show that the Concentrate Here Quadrant is related to cleanliness and safety; items in the Keep The Good Work Quadrant are the condition of the pier or walk board, lighthouse, road leading, footpaths in the Water Front area, ease of visiting the Water Front area, seating/rest facilities, and vehicle parking areas; items in the Low Priority Quadrant are road signs leading to the Water Front Area, trash bins, lighting, information boards, and eating and drinking facilities. The Possible Overkill Quadrant is related to tourism/entertainment activities in the Waterfront Area. Thus, even though the satisfaction level of Waterfront visitors is very satisfied, a destination development strategy is needed to improve quality related to cleanliness and safety.

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How to use importance-performance analysis (IPA)-based SWOT analysis as a new quantitative methodology for developing actual strategic plans in universities

Cited by 8 publications

References 32 publications

Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists

Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists

Establishing an importance-performance evaluating framework under integrating adaptive capacity for community-based plastic waste management

Determination of the Development Strategy for the Labuan Bajo Waterfront Based on Visitor Satisfaction

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