How to select franchisees: A model proposal

Monge, María Esther Calderón; Pastor-Sanz, Iván; Sendra-García, Javier

doi:10.1016/j.jbusres.2021.07.003

Cited by 4 publications

(4 citation statements)

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“…This topic presents the model using the method of comparing past research with the work presented in Table 4, which is based on the grouping of reviewed research studies shown in Table 1 (about franchising business and theory) [3,7,8,10,16,20,23,24,27,[33][34][35][36]46,47,[51][52][53]57,[61][62][63], Table 2 (factors influencing the decision-making process) [45,52,53,57,[67][68][69], and Table 3 (decision-making process) [52,53,68,70]. The researcher has organized the research work into three groups: the first group details the research related to franchise business theory, the second group is research related to factors influencing franchise investment decisions [52,53,70], and the third group is a research study related to the decision-making process for investing in cosmetics and dietary supplement franchises [38].…”

Section: Formulate Modelmentioning

confidence: 99%

“…An unsuccessful investment is an investment that is not profitable or is in a state of loss. A franchise business is a strategy for companies that are successful but still lack the capital and workforce to expand their work [43,69]. One factor that franchise investors will consider, and one which may bring benefits in many ways, is the level of expenses or money that will need to be invested in the franchise business [3].…”

Section: Franchise Benefitsmentioning

confidence: 99%

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Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Suttidharm,

Leelasantitham

2024

Sustainability

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Franchise businesses have demonstrated resilience before, through, and after the circumstances of COVID-19. This can be attributed to the inherent appeal of rapid success and risk mitigation for investors. Therefore, investors are attached to engaging in a franchise business model. Fierce competition exists among franchise businesses, with numerous brands within the same industry, especially the cosmetic and dietary supplement franchise category, which has garnered significant popularity in Southeast Asia, particularly Thailand. The expansion of this franchise category has accelerated, surpassing the growth rates observed in other countries. Investment decisions across various investor levels are influenced by diverse factors, including intense competition, contributing to the rapid expansion. Therefore, a comprehensive study and understanding of the investment behavior of cosmetic and dietary supplement franchise businesses has become imperative. The success of a franchise business hinges on different factors encompassing decisions made before, during, and after investments. This study delves into the decision-making behaviors preceding and following investments across different investor levels in the cosmetics and dietary supplement franchise industry, utilizing fundamental aspects derived from rational choice theory (RCT) and additional variables. The researcher gathered responses through questionnaires from 490 respondents with investment experience in the cosmetics and dietary supplement franchise business. The study revealed that factors postulated in this study significantly influenced investment choices within cosmetics and dietary supplement franchises. When segmented based on investor levels, distinct considerations emerged for each group. Furthermore, there is a compelling need for cosmetic and dietary supplement franchise owners to implement enhancements in services to uphold and expand investor bases, representing an intense challenge in the cosmetics and dietary supplement franchise business nowadays. This study is intended only for individuals with prior investment experience in the cosmetics and dietary supplement franchise industry. It focuses on examining the factors that influence investment decisions both before and after the initial investment, particularly with regard to dietary supplement and cosmetics franchises.

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Section: Formulate Modelmentioning

confidence: 99%

Section: Franchise Benefitsmentioning

confidence: 99%

Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Suttidharm,

Leelasantitham

2024

Sustainability

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“…El cambio percibido sobre los nuevos perfiles de personas, que quieren atraer al modelo de franquicias, involucra además de los aspectos anteriores a nivel económico y de disposición, la ocupación actual, la experiencia y proyección laboral, la experiencia relacional con el sector de la franquicia y con emprendimientos, así como la actitud (Calderón et al, 2021). Por consiguiente, el factor motivacional, los conocimientos previos y el proyecto de vida se convierten en aspectos cruciales en la selección de los franquiciados para facilitar el proceso de transferencia (Brookes, 2014) y aumentar la seguridad sobre el interés de éxito con la marca.…”

Section: Tiempo De Retorno De La Inversiónunclassified

The franchise: from investment to entrepreneurship

Miranda

2022

Reg Cient

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Franchising is a business model that has not been sufficiently researched in Colombia, even though it has excellent growth potential. For this reason, the franchise appears to be a static organizational and contractual relationship model. However, it is a business system that has presented changes in how it is projected and understood. Thus, the franchise is perceived as a dynamic and constantly evolving system whose objective is to identify the change in focus from the franchise as an investment model to a method of entrepreneurship. The most important results indicate that the individual's motivation, the time dedicated to the franchise management, the availability of economic resources, and the administration to be carried out by the company are the aspects most valued by the franchisor when choosing the franchisee. Accordingly, franchisors look for people with an entrepreneurial approach interested in investing and operating the company.

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“…In Indonesia, the franchise business continues to grow in line with the increasingly complex needs of society (Juwono, 2012;Nurhayati & Astriwati, 2021;Teguh et al, 2020). A franchise business is the right to use a franchise company's brand, format, and business system for semiindependent enterprises by paying dues and royalties to the targeted business company (Calderon-Monge et al, 2021;Emerson et al, 2016;Zimmerer et al, 2008). Franchise business is easy to run and much in demand by the public (Lestari et al, 2022;Sukma & Pranawukir, 2020).…”

Section: Introductionmentioning

confidence: 99%

Customer Loyalty Analysis Affected by Location and Promotion through Purchase Decisions and Customer Satisfaction

Khanifah

Budiono

2022

ijjm

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This study aims to analyze customer loyalty which is influenced by location and promotion through purchasing decisions and customer satisfaction made by visitors to Indomaret Cipinnag Indah. Data obtained in April 2022 as many as 130 respondents. Thirty respondents for validity and reliability testing and 100 respondents were used for path analysis testing to know the direct and indirect effects of the dependent variable on the independent variable. Sampling using the Roscoe technique, all of whom are visitors to Indomaret Cipinang Indah. This study's results indicate that location significantly affects purchasing decisions, customer satisfaction, and customer loyalty. The promotion affects purchasing decisions but does not affect customer satisfaction and loyalty. Purchase decisions affect consumer loyalty. Consumer Satisfaction does not affect consumer loyalty. Indirectly location and promotion affect consumer loyalty through purchasing decisions and do not affect customer satisfaction.

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How to select franchisees: A model proposal

Cited by 4 publications

References 50 publications

Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

The franchise: from investment to entrepreneurship

Customer Loyalty Analysis Affected by Location and Promotion through Purchase Decisions and Customer Satisfaction

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