Abstract:This paper considers how print culture was mobilized in the early 1990s to transmit spiritual beliefs, experiences, and emotions through an examination of the pragmatics of reading endorsed by Jewish Lights Publishing (founded in 1990). Using interviews, advertisements, internal memos, books, jacket copy, and reviews, this study reconstructs the ecology out of which Jewish Lights Publishing emerged, as well as the goals and assumptions about Judaism, Jews, and books that animated the creation of a new, and spe… Show more
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