How to organise your body 101: postfeminism and the (re)construction of the female body through How to Look Good Naked

Abstract

The aim of this article is to highlight the attention given by recent makeover shows, and specifically How to Look Good Naked, to the 'underneath' as a way of (re)organising the female body. I examine whether this 'turn' or change in media's direction is an appreciation of the real female body (an unmodified body) or whether this is a mere (re-)organisation of the body into a controllable base of overall appearance and a further embedding of Western conceptions of beauty and of the notion that the manipulation of appearance is essential to the construction of the feminine identity and to the measure of women's social worth. Informed by postfeminist discourse and critique, I analyse the British reality makeover television show How to Look Good Naked, discuss the extent to which it actually provides an alternative to prevailing cultural discourses around feminine beauty and scrutinise the impact that it seems to have on the identities of the women who participate. I analyse how the show, as the ultimate postfeminist show, inscribes gendered identities and practices, and I examine how postfeminism has created spaces for such shows to exist and affirm hegemonic gender constructions based on consumption practices.