"How to Mitigate Consumer’s Stigmatization on Technological Risk: Focusing on the Communication Effect of the Emotional Appeal for GMO"

Jeeyeon, Sah; Yeo, Jungsung

doi:10.35736/jcs.32.1.5

JCS

2021

DOI: 10.35736/jcs.32.1.5

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"How to Mitigate Consumer’s Stigmatization on Technological Risk: Focusing on the Communication Effect of the Emotional Appeal for GMO"

Sah Jeeyeon¹,

Jungsung Yeo²

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"How to Mitigate Consumer’s Stigmatization on Technological Risk: Focusing on the Communication Effect of the Emotional Appeal for GMO"

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