“…In the light of increasing recognition that hunger and malnutrition need to be fought in multiple fronts (Nisbett et al, 2016;World Bank, 2007), there has been a growing call and support for integrated, nutrition-sensitive interventions by governments, donors, and development practitioners (Bhutta et al, 2013;Ruel & Alderman, 2013;Ruel, Quisumbing, & Balagamwala, 2018). One of such approaches, with significant promise to address these problems in smallholder communities, is the nutrition-sensitive value chain (NSVC) model, which combines agricultural and nutrition-related interventions to promote both good agricultural practices and good nutritional practices along value chains (Allen & de Brauw, 2018;De la Pena & Garrett, 2018;Gelli et al, 2015;Hawkes & Ruel, 2012;Ruel & Alderman, 2013) A growing body of research has demonstrated that such nutrition-sensitive interventions, mainly in food crop and livestock value chains, have improved production of, access to, and intakes of nutrient-rich foods; enhanced women's status; reduced morbidity and improved some dimensions of nutritional status of household members (Kumar et al, 2018;Leroy et al, 2016;Nisbett et al, 2016;Ogutu et al, 2018;Olney, Pedehombga, Ruel, & Dillon, 2015;Rosenberg et al, 2018). Empirical evidence is, however, lacking on the impacts of these integrated approaches in non-food, cash crop sectors, which are riddled with food insecurity and malnutrition (De Vries et al, 2012, 2013b, 2013aFreeman et al, 2014).…”