How to Make A.I. Transformation More Likely to Succeed

Yu, Howard H.; Shan, Jialu

doi:10.1007/978-3-030-19681-3_25

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Brick-and-click companies develop strategies carefully and consider many factors before going online. Harley-Davidson sells more than $860 million worth of parts and accessories to its loyal customers (Yu & Shan, 2020). To make sales easier and convenient for its customers, the company decided to sell its parts and accessories online.…”

Section: Strategies By Brick-and-click Companiesmentioning

confidence: 99%

Adoption of E-Commerce and M-Commerce Marketing Practices

Mandal

2021

International Journal of Business Strategy and Automation

View full text Add to dashboard Cite

E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The study discusses about pure-click companies which sell products online and about brick-and-click companies which sell products both online and through intermediaries. The study focuses on m-commerce which is becoming an important distribution channel and preferred mode of transaction with the increasing usage of smart phones. Companies practicing e-commerce and m-commerce adopt a number of strategies to delight their customers and these strategies are discussed. Both e-commerce and m-commerce have a number of privacy and security issues. Companies should be aware of these issues and formulate measures to ensure privacy and security of information shared by customers. All these will help companies in adopting e-commerce and m-commerce, delighting their customers, building long-term relationships, and in achieving business excellence.

show abstract

Section: Strategies By Brick-and-click Companiesmentioning

confidence: 99%

Adoption of E-Commerce and M-Commerce Marketing Practices

Mandal

2021

International Journal of Business Strategy and Automation

View full text Add to dashboard Cite

show abstract

How to Make A.I. Transformation More Likely to Succeed

Cited by 1 publication

References 0 publications

Adoption of E-Commerce and M-Commerce Marketing Practices

Adoption of E-Commerce and M-Commerce Marketing Practices

Contact Info

Product

Resources

About