Abstract:A food craving is an intense desire for a food, which is difficult to resist. Studying food cravings is important, because food cravings influence snacking behavior and are believed to contribute to excessive eating and in this way to obesity. The experiment reported here explores the impact of providing participants with ‘just a bite’ of desirable, craving‐inducing foods versus a large amount of these foods. The expectation is that the portion size of a desirable food will impact craving tendencies and appeti… Show more
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