How to Increase Sustainable Rural Tourism Performance? An Empirical Study in Indonesia
Unang Toto HANDIMAN,
Didik J. RACHBINI,
Syafrizal CHAN
et al.
Abstract:The primary objective of this study is to examine the influence of social capital, government support, and entrepreneurial orientation on the improvement of sustainable rural tourism performance. Additionally, the study aims to identify a suitable model for enhancing the overall performance of sustainable rural tourism. Using a quantitative model, this study utilized the responses of 400 rural tourism administrators. SmartPLS 3.2 is used as a tool to analyze the collected data. Smart Partial Least Squares Stru… Show more
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