How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

Jang, Ju Yeun; Hur, Hee Jin; Choo, Ho Jung

doi:10.1186/s40691-018-0166-9

Cited by 37 publications

(30 citation statements)

References 59 publications

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“…Such a survey provides us with a valuable tool that may be put to good use to place our present work in the current panorama and to foresee its possible future extensions. Our contribution amounts to one out of the two that have so far explored the usage of a voice input (Morotti et al 2020;Speicher et al 2017), two out of the 12 concerned with clothing (Morotti et al 2020;Speicher et al 2017;Dzardanova et al 2017;Jang et al 2019;Kapusy et al 2017;Wong Lau and Lee 2019;Lau et al 2014;Moes and van Vliet 2017;Park et al 2018;Zhang et al 2014;Huiyue et al 2019;Bigne et al 2016;Ketelaar et al 2018;Martínez-Navarro et al 2019;Zhao et al 2017;Wölfel and Reinhardt 2019), one of the three involving a specific social-related factors as the inclusion of a sales assistant (Dzardanova et al 2017;Zhao et al 2017;Morotti et al 2020), and the only one integrating a voice assistant in VR shopping Morotti et al (2020).…”

Section: Discussion and Future Workmentioning

confidence: 99%

Exploiting fashion x-commerce through the empowerment of voice in the fashion virtual reality arena

et al. 2021

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The ongoing development of eXtended Reality (XR) technologies is supporting a rapid increase of their performances along with a progressive decrease of their costs, making them more and more attractive for a large class of consumers. As a result, their widespread use is expected within the next few years. This may foster new opportunities for e-commerce strategies, giving birth to an XR-based commerce (x-commerce) ecosystem. With respect to web and mobile-based shopping experiences, x-commerce could more easily support brick-and-mortar store-like experiences. One interesting and consolidated one amounts to the interactions among customers and shop assistants inside fashion stores. In this work, we concentrate on such aspects with the design and implementation of an XR-based shopping experience, where vocal dialogues with an Amazon Alexa virtual assistant are supported, to experiment with a more natural and familiar contact with the store environment. To verify the validity of such an approach, we asked a group of fashion experts to try two different XR store experiences: with and without the voice assistant integration. The users are then asked to answer a questionnaire to rate their experiences. The results support the hypothesis that vocal interactions may contribute to increasing the acceptance and comfortable perception of XR-based fashion shopping.

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Section: Discussion and Future Workmentioning

confidence: 99%

Exploiting fashion x-commerce through the empowerment of voice in the fashion virtual reality arena

et al. 2021

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“…The observation is valid Online purchase as per tenets of the theory of reasoned action, that the two beliefs regarding shopping motivations and impulsiveness independently and jointly mediates the effect of e-commerce attributes to an intent to complete purchases online. Models related to such a "double mediation" are widely applied in many marketing studies (Jang et al, 2019;De Veirman et al, 2017;Hamilton et al, 2015). The above observation guided the development of H7a-H7d.…”

Section: Hypotheses Related To Various Mediating Effectsmentioning

confidence: 96%

Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers

Rejikumar

Ajitha

2020

JIBR

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Purpose Online cart abandonment is a severe issue posing challenges to e-commerce growth. Emerging economies such as India fascinates global marketing practitioners because of favorable demographics and high levels of internet penetration. This study aims to consider the role of certain exogenous factors in developing shopping motivations that sequentially mediate to online purchase completion through impulsiveness under risk perceptions. The primary motivation behind this study is to understand the mental mechanism among online customers that develop purchase completion intentions, which prevent cart abandonment significantly. Design/methodology/approach Impact of e-commerce exogenous factors related to e-commerce such as website attributes, product features, promotional excellence and decision-making easiness on shopping motivations, impulsiveness and purchase completions intentions under the moderating effect of risk was estimated from the perceptions of Indian online customers (n = 243) using variance-based structural equation modeling and SPSS process macro v.3.0. Findings The most important exogenous variable that can influence purchase completion directly, sequentially through shopping motivations is decision easiness and promotions. Even though utility motivations are dominant in purchase completion intentions, hedonistic aspects are more critical in developing impulsiveness. The translation of impulsiveness to purchase completion is happening, but risk perception significantly moderates impulsiveness formation. Research limitations/implications Theoretically, this study examined online purchase completions being the most sought response by a customer to various stimuli in e-commerce. The study adopted a moderated mediation analysis in which shopping motivations and impulsiveness were mediators and risk as moderator. The interaction effect of risk on purchase completions was significant even when the mediating effects were prominent. Practical implications Contributes to the current knowledge-related online buying behavior in virtual retail formats and helps marketers in streamlining their focus in using impulsiveness as a strategic tool in reducing cart abandonment. Originality/value This study helps in understanding emerging trends in online buying behavior in India.

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“…Goswami, Chittar and Sung (2011) also high-S. Gopura, L. Kothalawala light that when browsing fashion apparel online, the product rotation and touchrelated features such as fabric scrunch can create an immersive shopping experience that overcomes the needs for physical touch. As such, keeping up with the mainstream technological trends is vital for better customer experience in online shopping as indicated by Jang, Hur and Choo (2019).…”

Section: Touch and Feel In Fashion Shoppingmentioning

confidence: 99%

Confused Customer: Sizing and Styling Related Matters in Online Fashion Shopping in Sri Lanka

Gopura¹,

Kothalawala²

2021

JSS

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The increased popularity of online shopping due to easy access, fashion retailers were opting for a different approach to increase their online sales. This study investigates the sizing and styling related matters in online fashion shopping in Sri Lanka. The study has taken a qualitative approach through a comparative content analysis of Sri Lankan and international fashion shopping websites selected from purposive sampling, and an inductive reasoning of fashion consumer survey of Sri Lanka, conducted among hundred participants who have been recruited in a mixed method approach of purposive and random sampling. The results of web content analysis highlight standard sizing and styling related indicators in fashion shopping websites and essential sizing related key indicators to be added to Sri Lankan fashion websites. The consumer survey identifies size and quality of product as key for conventional shoppers in making purchasing decisions. The study concludes the lack of such vital information in fashion shopping websites result in detaching consumers from online shopping in Sri Lanka. The study identifies web contents and presentations to attract more consumers, especially amidst the impact of Covid-19 pandemic in fashion retails. The findings are valuable for the countries sharing similar attributes in online fashion retailing globally.

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How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

Cited by 37 publications

References 59 publications

Exploiting fashion x-commerce through the empowerment of voice in the fashion virtual reality arena

Exploiting fashion x-commerce through the empowerment of voice in the fashion virtual reality arena

Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers

Confused Customer: Sizing and Styling Related Matters in Online Fashion Shopping in Sri Lanka

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