How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age

Wang, Qian; Li, Xixi; Yan, Xiangbin; Li, Ruihao

doi:10.1016/j.elerap.2024.101438

Electronic Commerce Research and Applications

2024

DOI: 10.1016/j.elerap.2024.101438

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How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age

Qian Wang,

Xixi Li,

Xiangbin Yan

et al.

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How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age

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References 105 publications

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