“…The interconnection of the organization with the alliance is visualized in Figure 2. Purchasing Division examined as well as the activities deployed throughout the alliance development process, also referred to as the alliance lifecycle (Das and Teng, 2002;Kaplan and Norton, 2004;McKelvey, 2004;Montfort, 2007;Sluyts et al, 2012;Tjemkes et al, 2012). According to their findings, relational characteristics such as mutual trust, cultural similarities, objectives compatibility, balance of power and control, and inter-organizational learning have significant effects on performance (Franco, 2011;Kale et al, 2002;Kale et al, 2000;Lunnan and Haugland, 2008;Schilke and Goerzen, 2010).…”