Abstract:SAŽETAK:Ovaj rad ima za cilj pokazati postupak kreiranja branda kroz model lokalne održivosti. Teritorijalni kapital kao lokalna aktiva, ali i neformalna pravila za zajednički rad zajednice, polazišne su točke u kreiranju branda.Radna je hipoteza da se kroz kreirani model, koji čine četiri komponente održivosti lokalne zajednice: prostorno-ekološka održivost; ekonomsko-socijalna održivost; društveno-kulturna održivost; političko-institucionalna održivost (u daljnjem tekstu SEESHCPI model); prikaže kreiranje br… Show more
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