Professionals, celebrities, and media frequently suggest to parents the possible treatment options for their children with autism. Some treatment recommendations advocate for scientifically supported treatments whereas others suggest novel, untested interventions, or potentially ineffective or harmful treatments. The current study examined the print media's coverage of applied behavior analysis (ABA) and nonscientifically supported autism treatments. Over the last 10 years, print media have increasingly published articles referring to autism treatments with little scientific support and a decreased coverage of ABA. Print media's positive statements about non-scientifically supported treatments also increased over the last decade, whereas positive statements about ABA decreased. ABA received two times as many positive comments as negative; however, non-scientifically supported treatments as a group received four times as many positive comments as negative. These results could contribute to parents' decisions to implement treatments for their children with autism. To contribute to future positive perception of ABA, we provided suggestions for the dissemination of information to increase positive reporting of ABA in print media.Once autism treatments were selected and classified, keywords related to each treatment to be used for database searches of representative newspaper and magazine articles were determined. Several references providing comprehensive and detailed treatment descriptions were used (Freeman, 2007;Jacobson et al., 2005; New York State Department of Health, Early Intervention Program, 1999;Richdale & Schreck, 2008;Romanczyk et al., 2008) to obtain synonyms or abbreviations (e.g., sensory integration training = SIT and auditory integration training = AIT), methodological descriptions (e.g., SIT = swinging and applied behavior analysis = ABA), and treatment instruments (e.g., SIT = scooter and facilitated communication = letter board) for keyword selection. To be included as a keyword, each of the synonyms, methodological descriptions, or treatment instruments must have been associated with the treatments in ≥2 of the reference sources. Words that contained roots of the keywords were included (e.g., chelator and chelating were counted as chelation). Words were excluded if they were listed in only one source. Although early intensive behavioral intervention (EIBI) was not mentioned in ≥2 of the reference sources, EIBI was included as a search term to provide a possible mechanism for increasing the possible print media coverage of ABA. No additional articles or keyword mentions were found for EIBI. Consequently, the scientifically supported keywords were limited to the keywords and synonyms listed in ≥2 of the previously mentioned references. Table 1 includes a complete list of the keywords for each autism treatment.