Abstract:Average Revenue Per User (ARPU) is a measure of the revenue generated by users of a particular business service. It is a term most commonly used by consumer communications and networking businesses. For mobile devices, they generate ARPU through network and content services (value-added services) that they make accessible to the user. The more accessible these services are the greater the ARPU generated. The harder something is to find, the less likely someone is to use it. This paper explores the potential co… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.