“…Social movements frequently use social media for collective action, and existing research has explored how social media use can mobilize activism (e.g., Kende, van Zomeren, Ujhelyi, & Lantos, ; McGarty, Thomas, Lala, Smith, & Bliuc, ; Schumann, ; Schumann & Klein, ; Spears & Postmes, ; Thomas et al ., ). However, social media activity can fulfil diverse social change functions and scant research has examined its rhetorical functions for social movements, such as how social media may be used strategically to deploy and manage social identities within contested social movements.…”