How The Image of The Company and The Value of The Customer Affect Satisfaction
Ray Octafian,
Mochamad Miswanto Gunawan,
Krisnawati Setyaningrum Nugraheni
et al.
Abstract:A primary goal of this study is to investigate and dissect the connection between a company's public image and its ability to retain satisfied clients. The second objective is to investigate the connection between customer value and contentment. Third, to dissect what factors have the most impact on happiness and why. The description of each variable answer in this study is Corporate Image (X1), Customer Value (X2) and Customer Satisfaction (Y1) can be done by means of descriptive analysis
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