Abstract:Climate communication scientists search for effective message strategies to engage the ambivalent public in support of climate advocacy. The personal experience of wildfire is expected to render climate change impacts more concretely, pointing to a potential message strategy to engage the public. This study examined Twitter discourse related to climate change during the onset of 20 wildfires in California between years 2017-2021. We content analyzed tweets geographically and temporally proximal to the occurren… Show more
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