How the COVID-19 Pandemic is Challenging Consumption

Cambefort, Marine

doi:10.23860/mgdr-2019-05-01-02

Cited by 7 publications

(8 citation statements)

References 23 publications

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“…Anti-consumption means a voluntary reduction in consumption, green activism, pro-environmental consumption, and avoidance (Cohen, 2020). Cambefort (2020) suggested three ways in which pandemic challenged consumption. Social distancing and lockdowns led to a natural decrease in consumption, increased anti-globalization, and preference for local supplies.…”

Section: Conceptualizing the Post-pandemic Consumption Patternsmentioning

confidence: 99%

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Gupta

Mukherjee²

2022

IJRDM

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PurposeShort-term changes in consumers' shopping behaviour due to the Covid-19 pandemic have been studied, but not the long-term effects. This study fills this gap by exploring the long-term changes in consumers' retail shopping behaviour, due to their experiences of the Covid-19 pandemic.Design/methodology/approachQualitative data were collected from one hundred fifty-nine respondents, and grounded theory approach was applied for interpretation. Gioia thematic analysis method, open coding, and axial coding were used for analysis.FindingsIndividuals who positively approached their experiences during the Covid-19 demonstrated increased pro-sustainable and pro-environmental self-identity, resulting in sustainable consumption and a shift to online shopping. Individuals having overpowering negative experiences demonstrated heightened fear of missing out (FOMO), loss aversion, and rumination. While shopping, they demonstrated herd behaviour and shifted to online shopping.Research limitations/implicationsThis study highlights emotional and psychological mechanisms influencing long-term changes in consumer shopping preferences post Covid-19 pandemic. The generalizability of the findings is limited due to the study's exploratory nature and the sample size.Originality/valueThis study contributes to shopping behaviour literature by uncovering novel constructs of self-identity, loss aversion, FOMO, and rumination as antecedents to long-term shopping behaviour changes post-Covid-19. It provides a new conceptual model of consumers' shopping behaviour, which may be empirically validated.

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Section: Conceptualizing the Post-pandemic Consumption Patternsmentioning

confidence: 99%

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Gupta

Mukherjee²

2022

IJRDM

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“…Similarly, the current pandemic context is marked by a total break in people's regular habits (Parise, 2020 ) and new forms of consumptions have emerged. With regard to the COVID‐19 crisis, a few academic articles provide an initial picture of consumption changes; results propose that in this particular context, consumers opted more for online shopping (Sheth, 2020 ), made more panic or unusual purchases (Hall et al, 2020 ; Laato et al, 2020 ), sought refuge in safe and comforting product choices (Eftimov et al, 2020 ) as well as cleaning products to feel protected (Cambefort, 2020 ). Hoarding behaviors—accumulating large quantities of goods due to a perceived risk of shortage—have also been observed (Kirk & Rifkin, 2020 ).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience

Guèvremont

Boivin

Durif

et al. 2022

J of Consumer Behaviour

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While the issue of behavioral change is of increasing interest to academics and practitioners, an understanding of its drivers remains limited. Consistent with the possibility that destabilizing events can trigger the implementation of beneficial changes in one's life, this research studies the COVID‐19 pandemic and its influence on the adoption of positive habits. More specifically, it focuses on positive health and lifestyle‐related behavioral changes observed within the confined population, as well as the antecedents of such changes. Two surveys conducted 1 month apart in an urban setting severely affected by the pandemic confirm the role of optimism toward the crisis as an antecedent to four changes: slowdown in pace of life, decluttering of personal space, reflection on consumption habits and adoption of healthy behaviors. Collective resilience, social support and anxiety are identified as determinants of optimism. Results suggest an evolution of certain relations including the increase of collective resilience effect on optimism over time.

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“…Some experts have adopted a critical attitude and refer to globalization as slowbalization to highlight discontent with its sluggish growth (The Economist, 2019). New consumption trends are also apparent in several emerging markets, where local brands have quickly replaced competitive global alternatives (Cambefort, 2020). The implications of these changes have attracted a great deal of attention among marketing scholars.…”

Section: Introductionmentioning

confidence: 99%

Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago

Rambocas

Narsingh

2022

IJBM

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PurposeThis paper compares the relative influence of perceived brand localness (PBL) and perceived brand globalness (PBG) on customer behavioral responses of brand loyalty (BL), willingness to pay price premiums (WTPP) and positive word of mouth (PWOM) towards retail banks. It further examines the mediating effects of brand trust (BT) on these relationships.Design/methodology/approachData were collected from 320 retail banking customers in Trinidad and Tobago and analyzed with exploratory factor analysis and multiple regression analysis (MRA).FindingsThe findings show that PBL has a more substantial impact on BL, willingness to pay a price premium and PWOM compared to PBG. The results also show that BT mediates the relationships between PBL and PBG on customer brand-related responses. The effect is more substantial for brands perceived as local.Practical implicationsThe findings have important implications for banks in developing countries and suggest that localized positioning and branding strategies will trigger preferential brand-related responses in retail banking services. The paper ends with a discussion on the practical implications of these findings and present future research opportunities.Originality/valueThe paper responds to the rising skepticism and discomfort with globalization. It offers bank managers valuable insights on how global and local branding strategies affect brand-related outcomes. The study contributes to the literature by empirically comparing the effects of PBL and PBG in retail banking and demonstrating the unique contribution of BT in explaining why customers respond differently to global and local brands. It also simultaneously considers multiple customer responses.

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How the COVID-19 Pandemic is Challenging Consumption

Cited by 7 publications

References 23 publications

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience

Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago

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