“…In a seminal paper, Becker (1991Becker ( , p.1109 posed the puzzle why popular restaurants with persistent queues do not raise their prices, thus reducing the queues while expanding profits. 1 Becker's paper has influenced a substantial literature in various branches of economics including demand theory (Pesendorfer, 1995;DeGraba, 1995;DeSerpa and Faith, 1996;Katz and Spiegel, 1996;Smith, 1999 andMetrick andZeckhauser, 1999), price theory (Karni and Levin, 1994;Rozen and Rosenfield, 1997;McKenzie, 1998 andBoyer andMoreaux, 1999), information economics (Bikhchandani et al, 1992;Carminal and Vives, 1996;Zhang, 1997;Vettas, 1998;Aoyagi, 1998;Welch, 1999, Hung andPlott, 2001;and Albrecht et al, 2002), the theory of rationing (Denicolo' and Garella, 1999;DeGraba andMohammed, 1999, Gilbert andKlemperer, 2002), the theory of auction markets (Bulow and Klemperer, 2002), and environmental economics (Silby, 2001). Becker's note has also inspired sociologists and psychologists (see among others Kirman, 1993;Karni and Levin, 1994;Bose, 1996, Winston, 1999, Pastine and Pastine 2002.…”