E-learning has developed as a novel method of the teaching-learning process. To improve the quality, the consistency as well as the accessibility of teaching, the curriculum may be improved. The current study examines the interplay between aesthetics, visual design, usability, and credibility on E-Learning. The purpose of the study is to develop a model based on the gaps identified through the literature. This research identifies ways and means to make learning material effectively usable, i.e. attractive, interesting, motivating, and engaging for the learners. On reviewing the literature, the study arrives at a theoretical framework that will be validated further by quantitative means. This study will help to develop a good aesthetic design with appropriate application of principles of visual design for the effective outcome of E-learning to have the best possible impact on student’s learning and understanding of the content.