How Standard is Standardized MNC Global Environmental Communication?

Hunter, Trevor; Bansal, Pratima

doi:10.1007/s10551-006-9130-5

Cited by 68 publications

(55 citation statements)

References 38 publications

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“…Legitimacy theory has been an often used framework to explain how various corporate ethical practices (standards, codes, programs, policies, etc.) can serve to legitimize corporate operations (e.g., Bansal & Roth, 2000;De Blasio, 2007;Deegan, 2002;Hunter & Bansal, 2007;Long & Driscoll, 2008). Much of the CSR literature that has applied legitimacy theory originates from the area of social and environmental accounting.…”

Section: Legitimacy In Corporate Social Responsibility Literaturementioning

confidence: 99%

Discursive (de)legitimation of a contested Finnish greenfield investment project in Latin America

Joutsenvirta¹,

Vaara

2009

Scandinavian Journal of Management

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Despite the central role of legitimacy in corporate social responsibility debate, little is known of subtle meaning-making processes through which social actors attempt to establish or deestablish legitimacy for socially contested corporate undertakings, and through which they, at the same time, struggle to define the proper social role and responsibility of corporations. We investigated these processes in the context of the intense socio-political conflict around the Finnish forest industry company Metsa¨-Botnia's world-scale pulp mill in Uruguay. A critical discursive analysis of Finnish media texts highlights three types of struggle that characterized the media coverage: legalistic argumentation, truth fights, and political battles. Interestingly, this case illustrates how the corporate representatives -with the help of the national media -tend to frame the issue in legalistic terms, emphasize their expert knowledge in technical and environmental evaluations, and distance themselves from political disputes. We argue that similar tendencies are likely to characterize corporate social responsibility debates more generally..

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Section: Legitimacy In Corporate Social Responsibility Literaturementioning

confidence: 99%

Discursive (de)legitimation of a contested Finnish greenfield investment project in Latin America

Joutsenvirta¹,

Vaara

2009

Scandinavian Journal of Management

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“…Increasingly more often, the websites of large companies present wide sections dedicated to corporate social responsibility (CSR) issues [10] to communicate their commitment to corporate sustainability to stakeholders. In particular, corporate websites have become effective communication channels for disclosing sustainability they present information in a timelier manner [14,33]. From this perspective, online communication becomes a "key relational driver" that connects the company with its stakeholders, helps develop trusted relationships with them, and enhances corporate reputation [34,35].…”

Section: Introductionmentioning

confidence: 99%

Communicating Sustainability: An Operational Model for Evaluating Corporate Websites

et al. 2016

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Abstract:The interest in corporate sustainability has increased rapidly in recent years and has encouraged organizations to adopt appropriate digital communication strategies, in which the corporate website plays a key role. Despite this growing attention in both the academic and business communities, models for the analysis and evaluation of online sustainability communication have not been developed to date. This paper aims to develop an operational model to identify and assess the requirements of sustainability communication in corporate websites. It has been developed from a literature review on corporate sustainability and digital communication and the analysis of the websites of the organizations included in the "Global CSR RepTrak 2015" by the Reputation Institute. The model identifies the core dimensions of online sustainability communication (orientation, structure, ergonomics, content-OSEC), sub-dimensions, such as stakeholder engagement and governance tools, communication principles, and measurable items (e.g., presence of the materiality matrix, interactive graphs). A pilot study on the websites of the energy and utilities companies included in the Dow Jones Sustainability World Index 2015 confirms the applicability of the OSEC framework. Thus, the model can provide managers and digital communication consultants with an operational tool that is useful for developing an industry ranking and assessing the best practices. The model can also help practitioners to identify corrective actions in the critical areas of digital sustainability communication and avoid greenwashing.

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“…The author states that the Internet is becoming the ''medium'' of selfpresentation, replacing all traditional media, with the exception of the annual report. Hunter and Bansal (2007) argue that websites are even superior to annual reports, as the reporting cycle of annual reports makes the information less timely.…”

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confidence: 99%

CSR Information Disclosure on the Web: A Context-Based Approach Analysing the Influence of Country of Origin and Industry Sector

et al. 2008

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ABSTRACT. Corporate social responsibility (CSR) has become a much-discussed subject in the business world. The Internet has become one of the main tools for CSR information disclosure, allowing companies to publicise more information less expensively and faster than ever before. As a result, corporations are increasingly concerned with communicating ethically and responsibly to the diversity of stakeholders through the web. This paper addresses the main question as whether CSR information disclosure on corporate websites is influenced by country of origin and/or industry sector. Analysing the websites of 127 corporations from emerging countries, such as Brazil, Chile, China, India, Indonesia, Mexico, Thailand and South Africa, it becomes evident that both country of origin and industry sector have a significant influence over CSR information disclosure on the web (CSRI-DOW). Based on the data studied, country of origin has a stronger influence over CSRIDOW than industry sector.

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How Standard is Standardized MNC Global Environmental Communication?

Cited by 68 publications

References 38 publications

Discursive (de)legitimation of a contested Finnish greenfield investment project in Latin America

Discursive (de)legitimation of a contested Finnish greenfield investment project in Latin America

Communicating Sustainability: An Operational Model for Evaluating Corporate Websites

CSR Information Disclosure on the Web: A Context-Based Approach Analysing the Influence of Country of Origin and Industry Sector

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