“…Another important mechanism is the "use of regular collaboration between people from the exploitative and explorative product innovation" (MCFI3) proposed by the respondents and not identified in the literature review. Two connectedness mechanisms, "generating the free flow of ideas and information" (MC6) and "encouraging ideas and contributions" (MC7), were also well used by the companies and were also modified by the respondents, being closer to the reality of the analyzed relationship, but maintaining the importance of the culture of freedom dimension for integration, as already pointed out by Jansen et al (2009), Colombo et al (2014), Wang & Rafiq (2014), Gütttel et al (2015, and Xu et al (2017). The exchange of information, made possible by reports and databases, among others (MC3, MC4), are is also another mechanism modified by the respondents, but associated with the literature that shows the importance of formal and informal connectedness for knowledge exchange (Chen & Kannan-Narasimhan, 2014;Colombo et al, 2014;Gütttel et al, 2015;Jansen et al, 2009;Westerman et al, 2006).…”