How social media practices shape family business performance: The wine industry case study

Obermayer-Kovács, Nóra; Kővári, Edit; Leinonen, Jaana; Bak, Gerda; Valeri, Marco

doi:10.1016/j.emj.2021.08.003

Cited by 93 publications

(81 citation statements)

References 46 publications

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“…Another important result of the conjoint analysis is the differences in perception towards the impact of online reach-whereas the SMEs experienced increases in reach using social media, thereby finding it important, the conjoint analysis returned a low importance score. This is in relation to perception shaping-Obermayer et al proved that social media is an important asset to increase the reach of Hungarian SMEs [55].…”

Section: Discussionmentioning

confidence: 99%

Changes in the Innovation- and Marketing-Habits of Family SMEs in the Foodstuffs Industry, Caused by the Coronavirus Pandemic in Hungary

2022

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The economic specialties caused by the global coronavirus pandemic completely changed everyday life regarding certain sectors. For the small and medium enterprises, processing during the pandemic held several significant challenges, such as: cost-efficient operations, hardship of keeping employees, efficient management of innovation and various corporate activities, keeping the customers, etc. Many enterprises saw severe damages indirectly from the coronavirus pandemic, as society itself had its habits significantly changed, thereby necessitating changes in strategy for small and medium enterprises, most notably for local service providers and producers that have no delivery service. In order to solve the issue at hand, several governments tried applying a variety of solutions—mostly by financing the enterprises in question. The goal of the authors is to understand the current operation of innovation initiatives that small and medium enterprises have post-COVID-19, and to obtain a clear view on changes in marketing habits. Furthermore, the analysis concentrates on the following: the state of family SMEs dealing in foodstuffs, and how to create a future view for such members of the sector by identifying best practices. Using data collected during 2020 and 2021, and employing descriptive statistics and a conjoint analysis, the authors wished to see how the coronavirus pandemic affected SMEs, detect the changes in their marketing and innovation policy due to the pandemic, and help them create core business strategy via consumer feedback. Authors found that SMEs had to innovate by 2021 beyond their 2019 expectations, and that customers had partially validated their endeavors through their answers.

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Section: Discussionmentioning

confidence: 99%

Changes in the Innovation- and Marketing-Habits of Family SMEs in the Foodstuffs Industry, Caused by the Coronavirus Pandemic in Hungary

2022

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“…However, according to Flammer (2015), the management of businesses is not well-educated and well aware of the performance innovation because it is still believed that open innovation is not the appropriate solution for developing the product and services to provide in the target market. When sole proprietorship businesses carried out business operations in the past, the management took into account the efficacy of goods and services in connection to the success of the firm's commercialization (Obermayer et al, 2021). Moreover, the development of medium and large organizations has brought a new era of business performance in the target market that has led organizations to collaborate and share ideas to get maximum profit and maximum competitive advantage in the target market.…”

Section: Moderating Role Of Open Innovation Model Constraintsmentioning

confidence: 99%

The impact of intellectual property protection on the development of digital economy and regional entrepreneurial activity: Evidence from small and medium enterprises

Chen

2022

Front. Psychol.

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Substantial intellectual property management (IPM) is vital in retaining competitive advantage and managing outbound open innovation (OI), which may enhance an organization’s commercialization and entrepreneurial performance. Thus, the objective of this study was to develop an understanding of the impact of intellectual property protection on the development of the digital economy, regional entrepreneurial activity, and explore how IPM can enhance the entrepreneurial performance (EP) through open innovation (OI) and commercialization performance (CP) in the context of small and medium enterprises (SMEs) in Mainland China. Our study also shows how open innovation model constraints (OIMC) and information communication technology (ICT) enhance the performance. Using the organizational performance theory, we developed our research framework and collected usable data from 530 respondents from the management of SMEs in Mainland China. Data analyses were performed using SPSS, and structural equation modeling was performed using Amos 24 to test the hypothesis. Our results highlighted the significant effect of IPM on OI, CP, and EP. This study suggests various conclusions, stressing the mediating function of CP in improving EP and the direct and indirect effects of OI and CP on EP. This study also emphasizes that business managers need to ensure collaboration among SMEs since it is the best strategy to use each other’s resources, including OI ideas, to improve the EP, and it should be done utilizing ICT.

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“…The management of any business, if it is failed to understand the customer satisfaction, there are very little chance to improve the productivity and develop the brand loyalty in the online market. The effective training of management for online business is should be conducted by different educational institutes and private third-party training firms to the performance of the employees (Obermayer, Kővári, Leinonen, Bak, & Valeri, 2022). In this way, the management of businesses would develop effective strategies to counter the problem in the way of online business practices in the market.…”

Section: Moderating Role Of Effective Managementmentioning

confidence: 99%

Nexus between Effective Payment Methods, Low Distribution Charges, Low Transit Time and Online Brand Loyalty: Moderating Role of Effective Management

Fayyaz

Murad

Yaqub

et al. 2022

Pak. J. Humanit. Soc. Sci

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The online brands in Pakistan are facing brand loyalty issues as the market is new and emerging for Pakistani consumers. The less satisfaction of consumers with different operations of online businesses is the fundamental reason for this loyalty challenge. The purpose of this study is to identify different factors that are contributing to the brand loyalty of online businesses in Pakistan. The Likert scale questionnaire was used to collect data from the Pakistani people with a random sampling technique. The Partial Least Square (PLS) method is used to test the relationship between different variables of the study. The study highlights that effective payment method, low distribution charges and low transit time has key responsibility for brand loyalty of the Pakistani customers with moderating role of effective management. The study is a contribution to literature and knowledge as the framework of the study contains significant variables. The practical implications of this study would provide a way for online businesses in Pakistan to develop brand loyalty.

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How social media practices shape family business performance: The wine industry case study

Cited by 93 publications

References 46 publications

Changes in the Innovation- and Marketing-Habits of Family SMEs in the Foodstuffs Industry, Caused by the Coronavirus Pandemic in Hungary

Changes in the Innovation- and Marketing-Habits of Family SMEs in the Foodstuffs Industry, Caused by the Coronavirus Pandemic in Hungary

The impact of intellectual property protection on the development of digital economy and regional entrepreneurial activity: Evidence from small and medium enterprises

Nexus between Effective Payment Methods, Low Distribution Charges, Low Transit Time and Online Brand Loyalty: Moderating Role of Effective Management

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